The Back Nine: Weekend Reading for January 28th, 2012
The Back Nine are stories and videos and stuff I uncovered this week that I enjoyed and felt were worth sharing for your weekend reading. Have a great weekend! A Beginner’s Guide to Pairing Fonts – Friends don’t let friends use Comic Sans or Papyrus. 31 Fluffy Buzzwords Marketers Overuse and Abuse – Hubspot nails them. A couple [...]
Beth’s Best Customers
We’re wrapping up this two-week run on shareworthy customer service with Levi. Well, it’s his shoulder. In front of him is his company’s annual business plan. Levi’s one of about thirty employees at the first of two annual meetings held by Chapman Heating & Air Conditioning every January. At a lavishly catered breakfast (meeting #1), [...]
Implementing Shareworthy Service
“It’s kind of fun to do the impossible.” – Walt Disney I have been actively working on a theory for a couple months now, but I’ve been thinking about it for yeeeears. Two clients are beginning to test it. A couple more may follow. As always, we will continue to increase our marketing budget as [...]
Shareworthy Service Hall of Fame: Francis and Jake and Carrabba’s
Francis Pass is my client and my friend. He is also on the Mt. Rushmore of storytellers. We got to talking about shareworthy service the other day, and I was able to record – and have transcribed – his story of a recent legendarily magnificently delightful dinner he shared with his wife Patricia and a [...]
The 7 Facets of Kindness: Shareworthy Service
Shareworthy Service – either good or bad – has two main components: Professionalism and Kindness. Each component has seven facets. Yesterday, I examined the seven facets of Professionalism – the boring bedrocks of any successful company. Today, we get to talk about Professionalism’s fun baby sister: Kindness. Kindness gets all the headlines and wins all [...]
The 7 Facets of Professionalism: Shareworthy Service
Shareworthy Service – either good or bad – has two main components: Professionalism and Kindness. Each component has seven facets. After studying countless examples of shareworthy customer experiences, I’ve yet to find a shared situation being praised or condemned that wasn’t among these heavy sevens. Kindness (or its absence) makes a world of difference, but [...]
Home + Life
What If You Were Worth $300/Hour?
I wanted to share something with you that’s already made an incalculable difference in 2012, and I hope you’ll take the weekend to really think about it. Last last year, while reflecting over 2011 and planning 2012, I decided – in 2012 – my time would be worth $300 an hour. I don’t mean necessarily [...]
The Commitments
I got the idea from Chris Brogan: Every year since around 2006, I’ve been challenging people to forego the idea of a resolution, and instead, to come up with 3 words that will help you define your goals and experiences for the coming year. Resolutions are often too vague, or too directed towards one goal. [...]
Wise Weekly Wallpaper
Wise Weekly Wallpaper: January 8th, 2012
“You are the average of the five people you spend the most time with.” – Jim Rohn
