Comments on: 7 Habits of Highly Defective Radio People http://www.thedailyblur.com/7-habits-of-highly-defective-radio-people/ Helping Small Business Owners Do More With Less Wed, 04 Aug 2010 16:41:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The beauty of radio advertising is it adapts to … | Advertising Marketing Wisdom http://www.thedailyblur.com/7-habits-of-highly-defective-radio-people/comment-page-1/#comment-149 The beauty of radio advertising is it adapts to … | Advertising Marketing Wisdom Wed, 20 Jan 2010 08:57:40 +0000 http://www.thedailyblur.com/?p=1082#comment-149 [...] 7 Habits of Highly Defective Radio People [...] [...] 7 Habits of Highly Defective Radio People [...]

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]]> By: JoeyH http://www.thedailyblur.com/7-habits-of-highly-defective-radio-people/comment-page-1/#comment-147 JoeyH Tue, 19 Jan 2010 00:46:29 +0000 http://www.thedailyblur.com/?p=1082#comment-147 So true. I remember one sales staff being so pumped that they had convinced a particular client to spend 100% of his budget for a particular event on radio....one station. This was the same sales staff that was trained to position themselves as the customers' marketing consultant. "We want to learn about your business and help you find solutions." Yet, they had no trouble taking all the money, even though that certainly couldn't have been the best solution for the client. So true. I remember one sales staff being so pumped that they had convinced a particular client to spend 100% of his budget for a particular event on radio….one station. This was the same sales staff that was trained to position themselves as the customers’ marketing consultant. “We want to learn about your business and help you find solutions.” Yet, they had no trouble taking all the money, even though that certainly couldn’t have been the best solution for the client.

]]> By: Tim http://www.thedailyblur.com/7-habits-of-highly-defective-radio-people/comment-page-1/#comment-146 Tim Mon, 18 Jan 2010 17:51:57 +0000 http://www.thedailyblur.com/?p=1082#comment-146 Right on, Erica. And I'm sorry to say that I was going to buy www.MyNanaSays.com for your new blog, but the URL is already registered by someone else. :) Right on, Erica. And I’m sorry to say that I was going to buy http://www.MyNanaSays.com for your new blog, but the URL is already registered by someone else. :)

]]> By: Erica Pefferman http://www.thedailyblur.com/7-habits-of-highly-defective-radio-people/comment-page-1/#comment-145 Erica Pefferman Mon, 18 Jan 2010 15:53:25 +0000 http://www.thedailyblur.com/?p=1082#comment-145 As a long time radio professional, I find you are absolutely right on the mark. Of course, there are good radio salespeople too. But, with any media, the day has come where their world is changing. Some tend to operate out of fear and that's when you see these habits really start to creep up. But, as my Nana says, the proof is in the pudding. The 80/20 rule applies. Due to these habits, 80 percent will not make it and will wash out, never to be remembered. Then, there is the 20...their names and deeds are remembered by their clients and their co-workers...and good things happen. As a long time radio professional, I find you are absolutely right on the mark. Of course, there are good radio salespeople too. But, with any media, the day has come where their world is changing. Some tend to operate out of fear and that’s when you see these habits really start to creep up.

But, as my Nana says, the proof is in the pudding. The 80/20 rule applies. Due to these habits, 80 percent will not make it and will wash out, never to be remembered. Then, there is the 20…their names and deeds are remembered by their clients and their co-workers…and good things happen.

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