Comments on: Ad Writing, Austin & Alchemy http://www.thedailyblur.com/ad-writing-austin-alchemy/ Helping Small Business Owners Do More With Less Tue, 27 Jul 2010 20:14:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nancy W. Schneider http://www.thedailyblur.com/ad-writing-austin-alchemy/comment-page-1/#comment-206 Nancy W. Schneider Tue, 09 Feb 2010 13:35:10 +0000 http://www.thedailyblur.com/?p=1280#comment-206 Your entry reminded me of the book I'm reading titled, "Sway: the Irresistable Pull of Irrational Behavior." Seen it? Regarding the Super Bowl ads, I agree with yours and Phil's comments. Did you notice the reoccuring "man up" theme in some of the ads, too? I didn't really like Doritos before, and now, well, ... Your entry reminded me of the book I’m reading titled, “Sway: the Irresistable Pull of Irrational Behavior.” Seen it?

Regarding the Super Bowl ads, I agree with yours and Phil’s comments. Did you notice the reoccuring “man up” theme in some of the ads, too? I didn’t really like Doritos before, and now, well, …

]]> By: Phil Wrzesinski http://www.thedailyblur.com/ad-writing-austin-alchemy/comment-page-1/#comment-205 Phil Wrzesinski Mon, 08 Feb 2010 15:22:46 +0000 http://www.thedailyblur.com/?p=1280#comment-205 Tim, the funny thing about last night's ads is that many of them turned me away from their product. I wouldn't use eTrade if my life depended on it. Why would I want a bunch of spoiled brat babies helping me with my stock portfolios? I'm kinda turned off Doritos right now, too. I'm afraid to eat a product that might turn me into one of those Dorito weirdos. And does anyone actually behave that way when they get a Bud Light? Of course not. So the ads actually had the effect of saying, "We're a bunch of liars trying to make our product look better than it is." And I still have no idea what the longhorn steer Budweiser commercial was all about - not sure I want to know. Cross-breeding? Tim, the funny thing about last night’s ads is that many of them turned me away from their product.

I wouldn’t use eTrade if my life depended on it. Why would I want a bunch of spoiled brat babies helping me with my stock portfolios?

I’m kinda turned off Doritos right now, too. I’m afraid to eat a product that might turn me into one of those Dorito weirdos.

And does anyone actually behave that way when they get a Bud Light? Of course not. So the ads actually had the effect of saying, “We’re a bunch of liars trying to make our product look better than it is.”

And I still have no idea what the longhorn steer Budweiser commercial was all about – not sure I want to know. Cross-breeding?

]]>