From the category archives:

School

“He was just … so into you.”

Thanks, Coach.

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Answer Questions As Asked

Last night I was a teacher – dispensing lessons learned to a group of incredibly bright young women from Stephens College.
One sage piece passed on was simply to answer questions as asked.

Simple, right? If someone asks you what time it is, you don’t tell them how to build a watch, you tell them “8:26.” If [...]

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All The Difference

Poor young ladies …
Tonight, a group of students from the venerable Stephens College will get together and listen to a rapidly-graying, slightly-addled, hyphen-loving-father-of-two babble on about the lessons of a misspent youth.
Why would they bother?
They’re being offered free pizza and stuff. And maybe, just maybe, one or two of them might read between the [...]

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O Day

It’s here. The day that seemed like such a good idea eight months ago … before Sarah was even born. :)
“Hey honey. The Water Quality Association’s invited us to give the keynote in March next year in Orlando. Let’s take the whole family!” said Tim, with all the Clark Griswoldian enthusiasm he could muster.
Wait, it’s [...]

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Ad Writing Adrenaline

Painstaking research has taught me that staring at a blinking cursor for hours at a time gives you a headache, causes heavybutt, leaves you wanting to change professions and makes you want to drink and/or cry.
Sometimes, you just need a start – a line or lines that may not even make the final but get [...]

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A Love Letter to Dr. Seuss

Dude,
More than anyone not named Miles, I owe you for what I do today.
I started reading your books when I was two or three and haven’t stopped. The first book my son and I read together? Yours, too.
When I can’t write a word that’s made just right, I make up my own that fits in [...]

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Heart: Interview with Michele Miller, Part 2

In part one of my interview with noted expert on marketing to women, Michele Miller, we discussed focus, saying ‘no’ and Sweden. Today we look at who’s doing it right and what it takes to – at the end of the day – lay down your head with happiness.
Tim: Who gets it right, Michelle if [...]

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Focus: Interview with Michele Miller, Part 1

From Michele Miller’s blog Wonderbranding:
There’s a lot you can’t tell about a woman by just looking at her, which accounts for the failure of the majority of marketing-to-women strategies and advertising campaigns out there today.
To really capture the heart of a female customer, you have to get to know her from the inside out, [...]

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Sneak Preview of The Pendulum

On Wednesday, March 10th, I’ll be giving approximately 1200 members of the International Water Quality Association a glimpse into why their trusted marketing techniques aren’t working nearly as well as they used to work.
We’re going to take step waaaaay back and look at the driving forces that have made western society what it is today. [...]

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Charlie Makes a Difference

I like it when dots connect … especially on Fridays. Don’t you?
My friend Charlie (I really think you’d like Charlie, by the way, but then again, it’s kinda hard to dislike someone named Charlie, isn’t it?) posted a YouTube link to a video by The Weepies to his facebook status last night.
Charlie wrote:
“Hard to say [...]

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