From the category archives:

Work

Are You A Gift Artist?

03.04.2010 Play

Do you give great gifts? Perfect gifts? Are you that person?
Each of us has that one person in our realm of association who’s just a better gift-giver than everyone else. They make a high art out of giving just the right gift.
That’s a powerful skill to possess, my friends.
Think about how you scratch your [...]

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Ad Writing Adrenaline

03.03.2010 School

Painstaking research has taught me that staring at a blinking cursor for hours at a time gives you a headache, causes heavybutt, leaves you wanting to change professions and makes you want to drink and/or cry.
Sometimes, you just need a start – a line or lines that may not even make the final but get [...]

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Heart: Interview with Michele Miller, Part 2

02.26.2010 School

In part one of my interview with noted expert on marketing to women, Michele Miller, we discussed focus, saying ‘no’ and Sweden. Today we look at who’s doing it right and what it takes to – at the end of the day – lay down your head with happiness.
Tim: Who gets it right, Michelle if [...]

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Focus: Interview with Michele Miller, Part 1

02.25.2010 School

From Michele Miller’s blog Wonderbranding:
There’s a lot you can’t tell about a woman by just looking at her, which accounts for the failure of the majority of marketing-to-women strategies and advertising campaigns out there today.
To really capture the heart of a female customer, you have to get to know her from the inside out, [...]

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The Meeting That Saved My Career

02.24.2010 Home

Almost two years ago today, I sat down with Michele Miller and she shook me out of a whining, wandering, meandering, namby-pamby funk. She told me a lot of things that day. She scolded and shook and snapped me the heck out of a dangerously downward spiral.
Michele Miller kept me from working at Best [...]

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Big Learnin’ In Texas

02.24.2010 Play

In Austin, Texas, for meetings with my partners. We get together twice a year to discuss what’s working, what isn’t, and why for the couple hundred owner-operated clients we have between us.
We’re all paid on our clients’ growth. If they don’t make more money, we don’t make more money, so I look forward to [...]

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Sneak Preview of The Pendulum

02.22.2010 School

On Wednesday, March 10th, I’ll be giving approximately 1200 members of the International Water Quality Association a glimpse into why their trusted marketing techniques aren’t working nearly as well as they used to work.
We’re going to take step waaaaay back and look at the driving forces that have made western society what it is [...]

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Goodbye Twenty Minutes of Your Life: Old Spice

02.20.2010 Work

The making of the Old Spice “I’m a Man” commercial from the Superbowl. Pretty much one take with very little CGI.

Speaking of takes, my buddy Scotty has an interesting one on this commercial and another and what’s good and/or bad.
Hmm … Happy Saturday. I’m on a computer.

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Want To Be A Sales Wizard?

02.18.2010 School

Do you simply think … no, do you simply know there has to be a better way to sell?
Cookie cutter, flip-flip-flip chart selling isn’t working anymore. And you never liked it anyway, right? So, this is really a fantastic time to be in sales and be you!
Would you like to be one of twelve [...]

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Can you get to 50? What’s it take?

02.17.2010 Home

Weather extended my parents’ 50th anniversary celebration a couple extra days, and we got back to Mizzou last night. I spent a lot of time wondering on the eight-hour drive home:
What does it take – in the age of divorce – to get to 50 years of marriage?
And …
What does it take – in the [...]

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