From the category archives:

Marketing

6 Basic Small Business Social Media Tips

02.12.2010 Social Media

In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media.
In part 1, we [...]

0 comments Read the full article →

Small Business Social Media Pt. 2: “Mission. Not Measurement Alone.”

02.11.2010 Social Media

My friend and partner (and best selling author) Bryan Eisenberg consults the Dells and the Universal Studios and the Volvo Internationals of the world. Recently, he delivered a keynote to a small business expo in Connecticut to talk about harnessing the power of social media.
Yesterday, in part 1, we discussed what triggers social media, Wal-Mart, [...]

2 comments Read the full article →

Small Business Social Media: “There Is No Wizard!”

02.10.2010 Social Media

Last week, I sat through a presentation on social media put on by a local community magazine – many towns have them – that feature articles about, coincidentally, sponsors and do “Best of” polls and have a few pages in the back of beautiful photos of beautiful people attending beautiful events.
The presentation left [...]

3 comments Read the full article →

Six More Weeks of Surprise and Delight

02.02.2010 Marketing

That rat Phil saw his shadow this morning. So it goes.
Groundhog Day’s one of those funny traditions here in the states. Is it a holiday? Ain’t it a holiday?
Call it whatever you like … I call it ammunition.

I originally designed this a few years back as a maintenance piece for one of my favorite clients [...]

2 comments Read the full article →

A Revised Sales Rep Email to a Customer

01.29.2010 Marketing

A couple days back, I expressed my frustration with an email I got from a sales rep.
A colleague, journalist, and now ivory-towered academic asked in the comments how I might have written that email. He’s the instructor-type, you know.
And, as usual, Joey was right. I sat down and – in about six minutes – wrote [...]

6 comments Read the full article →

It Sounds Easy: A Million-Dollar Radio Presentation

01.27.2010 Media

If you work for a radio station, I’m about to offer you a million-dollar idea for free. Please take it and run with my blessings and love for your medium:
Before I was a Partner in Wizard of Ads, I invented a business model that helped my small-market radio company add an additional $1,000,000 in local-direct, [...]

0 comments Read the full article →

Just Got This Email From A Sales Rep

01.27.2010 Media

Hi Tim,
Remember me? I bonused [your client] some ads for Christmas? :)
There schedule ends January 31st. So, I thought you would want to renew especially since the location in [city] is somewhat new. What are your plans for [client] for 2010.
Maybe we could get together with a phone call?
Hi Daily Blur Reader,
Would [...]

12 comments Read the full article →

Interview: Sales Rep Frustrations Explained, Part 2

01.27.2010 Media

This is another excerpt (read Part 1 here) from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and [...]

0 comments Read the full article →

Interview: Sales Rep Frustrations Explained, Part 1

01.26.2010 Media

This is an excerpt from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and people. They’re not crucial [...]

1 comment Read the full article →

Notes from a Media Sales Roundtable

01.22.2010 Marketing

In truth, our get-together yesterday afternoon to discuss our frustrations with media ad reps and potential fixes for those frustrations took place at a rectangular table.
Sorry.
I’ve sent the 46 minutes of audio off to the nether-regions of the Internet for transcription. Yes, this is one of many things about the nether-regions of the Internet that rocks.
Some [...]

0 comments Read the full article →

← Previous Entries