A Daily Moment of Clarity for Your Business & Your Busyness
Your Customers Like This: The Whats, Whos, Whys & Hows of Shareworthy Customer Service is available now. For a minimum donation of usd$0.99 to Touchpoint’s Central Missouri Autism Project, this eBook will: Show you why shareworthy customer service is so important Deconstruct down to the 14 building blocks of shareworthy customer service Give you great [...]
Groundhog Day’s one of those funny traditions here in the states. Is it a holiday? Ain’t it a holiday? Call it whatever you like … I call it ammunition. I originally designed this a few years back as a maintenance piece for one of my favorite clients – an HVAC company and 54-year family business [...]
Yesterday, I said our company’s dirty little secret had everything to do with how smart you were. You see, we don’t solicit business. We only work with people who contact us, then we have to be very selective in the vetting process. We’re paid on growth, so we only make more money if our partnership [...]
The best golfers in the world still have swing coaches. The best opera singers? Voice coaches. And, when you start a small business, you’re advised to get coaches, too: retain a lawyer and an accountant immediately, right? But your marketing? Your strategic planning? You can handle that on your own, right? Maybe you can even [...]
“Our competition copies everything we do. No kidding. Our newspaper ads. Our yellow pages. We even changed our logo, and they changed theirs.” This is what one of my clients told me in our first visit together. A midwestern heating and air conditioning company – they’d been referred to me by another one of my [...]
Regardless of the stage your product/service/business is in, consider its better reality if you want to be successful. I was reminded of the late HBS professor Theodore Levitt’s principle of marketing myopia again yesterday when reading Dave Caolo’s excellent blog, 52 Tiger. Speaking of the iPad in his post iPhone gloating, Dave wrote: It was [...]
I am to be unhappy with this website. In a hotel room in Austin, Texas, with your usual bah-humbug speed wireless internet. (Why does spellcheck want me to capitalize ‘internet’?) I’m in early-stage shopping for a new office desk. I have a reasonable budget for this desk as it’s where I’ll make my family’s living [...]
Over the weekend, I suggested to a client that they purchase an additional URL for a promotion to go to a specific landing page of their site. “We can have more than one?” she asked. Yep. As a small business, one of the cheapest investments you can make (approximately US$10 for a year) would be [...]
Earlier this morning, I wrote about Daryl’s yard sign. I’ve been thinking about it ever since. My partner, Roy H. Williams, has often been known to say something akin to: You don’t define yourself by what you say you stand for. People define themselves to others by what they stand against. So, Daryl? You want [...]
Plus, I'm a work-at-home-dad-writer-cook-repairman-designer-nerd-husband-consultant-speaker-strategist-playmate-and-lover-of-hyphens.
I regularly speak to conferences, colleges, and companies about what makes people do the things they do.
In 2005, my worldview shifted when our son was diagnosed with autism. Since then, our family has learned to separate the truly important from the merely urgent.
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