From the category archives:

Media

A Revised Sales Rep Email to a Customer

01.29.2010 Marketing

A couple days back, I expressed my frustration with an email I got from a sales rep.
A colleague, journalist, and now ivory-towered academic asked in the comments how I might have written that email. He’s the instructor-type, you know.
And, as usual, Joey was right. I sat down and – in about six minutes – wrote [...]

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It Sounds Easy: A Million-Dollar Radio Presentation

01.27.2010 Media

If you work for a radio station, I’m about to offer you a million-dollar idea for free. Please take it and run with my blessings and love for your medium:
Before I was a Partner in Wizard of Ads, I invented a business model that helped my small-market radio company add an additional $1,000,000 in local-direct, [...]

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Just Got This Email From A Sales Rep

01.27.2010 Media

Hi Tim,
Remember me? I bonused [your client] some ads for Christmas? :)
There schedule ends January 31st. So, I thought you would want to renew especially since the location in [city] is somewhat new. What are your plans for [client] for 2010.
Maybe we could get together with a phone call?
Hi Daily Blur Reader,
Would [...]

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Interview: Sales Rep Frustrations Explained, Part 2

01.27.2010 Media

This is another excerpt (read Part 1 here) from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and [...]

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Interview: Sales Rep Frustrations Explained, Part 1

01.26.2010 Media

This is an excerpt from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and people. They’re not crucial [...]

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Notes from a Media Sales Roundtable

01.22.2010 Marketing

In truth, our get-together yesterday afternoon to discuss our frustrations with media ad reps and potential fixes for those frustrations took place at a rectangular table.
Sorry.
I’ve sent the 46 minutes of audio off to the nether-regions of the Internet for transcription. Yes, this is one of many things about the nether-regions of the Internet that rocks.
Some [...]

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Nerd Alert: January 27th

01.18.2010 Design

Sweet Sisters of Splashing Tablet-y Mercy … this is the first Apple themselves have hinted at something new. Engadget has the story …

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7 Habits of Highly Defective Radio People

01.18.2010 Marketing

Wow. Friday was one of our biggest days here at the Blur. I guess lots of people are concerned about radio advertising … or the sales folks who peddle it.

First, of course there are exceptions to every rule, but the exceptions do not disprove the rule. Like I said and will say another million times, [...]

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Customers: Relational, Transactional, Social

11.24.2009 Marketing

As we peer out over the edge of the holiday season, in addition to readying ourselves for turkey and football and games, we’re thinking an awful lot about how our business, clients and customers will fare financially.
We’re also thinking about social media, or more correctly, practical applications of social media. Here in my midwestern college [...]

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Word of Mouth: “Clear is the new clever.”

11.23.2009 Media

John Moore over at Brand Autopsy put together a compliation of attendees’ tweets and some images from the Word of Mouth Marketing Association’s (WOMMA) recent Creating Talkable Brands Conference. He was kind enough to throw it up on slideshare. It’s worth a few minutes on a Monday morning.
The title of this post comes from the [...]

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