You basically ignore yard signs, right? I mean, you may notice one after the initial plant, but then they all blend inexorably into the landscape until the sign gremlins come by in the dark of post-election night and take them down. And then, you see one that aims to do a little more, and you [...]
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Feb 2010
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Feb 2010
In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media. In part 1, [...]
My friend and partner (and best selling author) Bryan Eisenberg consults the Dells and the Universal Studios and the Volvo Internationals of the world. Recently, he delivered a keynote to a small business expo in Connecticut to talk about harnessing the power of social media. Yesterday, in part 1, we discussed what triggers social media, Wal-Mart, and [...]
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Feb 2010
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Feb 2010
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Jan 2010
In truth, our get-together yesterday afternoon to discuss our frustrations with media ad reps and potential fixes for those frustrations took place at a rectangular table. Sorry. I’ve sent the 46 minutes of audio off to the nether-regions of the Internet for transcription. Yes, this is one of many things about the nether-regions of the Internet [...]
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Jan 2010
It’s not that hard. Was talking with a client about yesterday’s rebooted resolutions. The very first one is: I will ask every employee for one suggestion on how we can make it easier for our customers and prospects to do business with us. I will reward those employees whose suggestions we use. You want to [...]
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Jan 2010
We’re two weeks in, how are those New Year’s Resolutions coming? If you’re struggling, let me give you a few suggestions to reboot your resolutions and focus on more manageable-but-valuable promises to yourself and your business: I will ask every employee for one suggestion on how we can make it easier for our customers and [...]
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