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18
Feb 2010

Want To Be A Sales Wizard?

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Do you simply think … no, do you simply know there has to be a better way to sell? Cookie cutter, flip-flip-flip chart selling isn’t working anymore. And you never liked it anyway, right? So, this is really a fantastic time to be in sales and be you! Would you like to be one of [...]

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12
Feb 2010

6 Basic Small Business Social Media Tips

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In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media. In part 1, [...]

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11
Feb 2010

Small Business Social Media Pt. 2: "Mission. Not Measurement Alone."

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My friend and partner (and best selling author) Bryan Eisenberg consults the Dells and the Universal Studios and the Volvo Internationals of the world. Recently, he delivered a keynote to a small business expo in Connecticut to talk about harnessing the power of social media. Yesterday, in part 1, we discussed what triggers social media, Wal-Mart, and [...]

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08
Feb 2010

Ad Writing, Austin & Alchemy

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So, how was it for you? Did you like the new e-trade baby? Did it make you want to log in to e-trade? Want to go test drive a Hyundai this morning? Eat Doritos? Or did Pepsi have the right idea for the wisest use of their Super Bowl money? I’m more curious still – [...]

Categories: Advertising, Marketing, Strategic Planning, Work Stuff Tags: ,
04
Feb 2010

Two Kinds of Compliments

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“Young man, I want to pay you two compliments,” he said – with a wink in his voice before even so much as ‘hello’ in our weekly phone call. These calls always make me nervous. What if we’re tracking downward? What if the things we’re doing aren’t working? But, you make the call. You do [...]

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22
Jan 2010

Notes from a Media Sales Roundtable

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In truth, our get-together yesterday afternoon to discuss our frustrations with media ad reps and potential fixes for those frustrations took place at a rectangular table. Sorry. I’ve sent the 46 minutes of audio off to the nether-regions of the Internet for transcription. Yes, this is one of many things about the nether-regions of the Internet [...]

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18
Jan 2010

7 Habits of Highly Defective Radio People

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Wow. Friday was one of our biggest days here at the Blur. I guess lots of people are concerned about radio advertising … or the sales folks who peddle it. First, of course there are exceptions to every rule, but the exceptions do not disprove the rule. Like I said and will say another million [...]

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15
Jan 2010

Small Business: Make It Easy to Measure and Reward

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It’s not that hard. Was talking with a client about yesterday’s rebooted resolutions. The very first one is: I will ask every employee for one suggestion on how we can make it easier for our customers and prospects to do business with us. I will reward those employees whose suggestions we use. You want to [...]

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14
Jan 2010

Small Business New Year's Resolution Reboot

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We’re two weeks in, how are those New Year’s Resolutions coming? If you’re struggling, let me give you a few suggestions to reboot your resolutions and focus on more manageable-but-valuable promises to yourself and your business: I will ask every employee for one suggestion on how we can make it easier for our customers and [...]

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13
Jan 2010

The Difference Between Success and Failure

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The difference between success and failure isn’t the business. It’s the business owner. One of my new clients emailed me this story. I’m not sure of its author, but it appears – like so many good storytellers – that he or she comes from Texas. Where we live – Columbia, Missouri – we happen to [...]

Categories: Marketing, Strategic Planning Tags: ,
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