From the category archives:

Work

Do you have more than one URL?

Over the weekend, I suggested to a client that they purchase an additional URL for a promotion to go to a specific landing page of their site.
“We can have more than one?” she asked.
Yep.
As a small business, one of the cheapest investments you can make (approximately US$10 for a year) would be to purchase an [...]

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Three Meaty Bits to Start Your Week

Hmm … guess these should be three different posts to jack up my page views, but I don’t want to waste your time on a Monday.
1. How I Ran An Ad On Fox News: Way cool, instructive video. I’m sure every media buying company in the world will tell you why you’re not smart enough [...]

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A Weekly Blur

Phew. What a week. How about you?
We spent most of the last week in Illinois visiting mom and dad and celebrating perfect weather for planting corn.
We’re very big on seed time and harvest around these parts.
Want to learn how patience is the greater expression of commitment? Spend a little time with a farmer. Those crops [...]

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Steve Jobs and The Framelined Four

Yesterday, Steve Jobs was back on stage announcing improvements to Apple’s iPhone/iPod/iPad operating system.
You can read about it all over the internet. I just wanted to quickly point out the cool number 4 slide he used at the start of his presentation. So many people would choose something more bland, more predictable.
Put some part of [...]

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My First Text Spam

I don’t text message much … but definitely more than I did even six months ago. We even had one of Will’s therapists text in sick a couple weeks back.
Tuesday night, I got this:
So, is this like email spam? Should I be afraid to text them to stop?
Do you get a bunch of these? How [...]

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Small Business Social Media Can Be A Lot Like This

You want to jump into every social media platform you can get your username penciled into … but some are better fits than others and, frankly, you just don’t have the time. No one does. Not even Greg.

Be careful. It could all blow up in your face like Peter’s volcano.
Start small. Start slowly. Breathe and [...]

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We Gather Together: Comfortpalooza

I work with three heating and air conditioning companies. They’re on their way here to Columbia for our first meeting of the minds.
Why not? They all know each other a little, but wouldn’t it be great if they could all know each other a little better and learn from each other, too?
We’re each leading a [...]

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An Alternate Value Statement for Daryl

Earlier this morning, I wrote about Daryl’s yard sign. I’ve been thinking about it ever since.
My partner, Roy H. Williams, has often been known to say something akin to:
You don’t define yourself by what you say you stand for. People define themselves to others by what they stand against.
So, Daryl? You want to get my [...]

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BREAKING: Politician for jobs, against crime

You basically ignore yard signs, right? I mean, you may notice one after the initial plant, but then they all blend inexorably into the landscape until the sign gremlins come by in the dark of post-election night and take them down.
And then, you see one that aims to do a little more, and you get [...]

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The Time I Fed The Troll

The other day, I shared a piece of hate mail a client received through his website about our advertising.
A friend remarked, “You should totally turn that into an ad!”
Well, one time, we did. Every few weeks we get a nasty email about our advertising. This doesn’t bother us as we understand that ads constructed to [...]

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