Posts tagged as:

ad writing

Ad Writing Adrenaline

03.03.2010 School

Painstaking research has taught me that staring at a blinking cursor for hours at a time gives you a headache, causes heavybutt, leaves you wanting to change professions and makes you want to drink and/or cry.
Sometimes, you just need a start – a line or lines that may not even make the final but get [...]

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A Love Letter to Dr. Seuss

03.02.2010 Play

Dude,
More than anyone not named Miles, I owe you for what I do today.
I started reading your books when I was two or three and haven’t stopped. The first book my son and I read together? Yours, too.
When I can’t write a word that’s made just right, I make up my own that fits in [...]

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Big Learnin’ In Texas

02.24.2010 Play

In Austin, Texas, for meetings with my partners. We get together twice a year to discuss what’s working, what isn’t, and why for the couple hundred owner-operated clients we have between us.
We’re all paid on our clients’ growth. If they don’t make more money, we don’t make more money, so I look forward to [...]

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Goodbye Twenty Minutes of Your Life: Old Spice

02.20.2010 Work

The making of the Old Spice “I’m a Man” commercial from the Superbowl. Pretty much one take with very little CGI.

Speaking of takes, my buddy Scotty has an interesting one on this commercial and another and what’s good and/or bad.
Hmm … Happy Saturday. I’m on a computer.

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Oh. You Want To Be A Writer?

02.11.2010 Play

Seems like I’ve met a bazillion people who want to be writers. It’s just that very few of them want to, you know, write.
I’m excited whenever I meet someone who’s started taking small steps towards actually doing the thing. Actions arouse my interest.
You want to write? Write. That’s really it.
“But how do you figure out [...]

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Ad Writing, Austin & Alchemy

02.08.2010 Work

So, how was it for you? Did you like the new e-trade baby? Did it make you want to log in to e-trade?
Want to go test drive a Hyundai this morning? Eat Doritos? Or did Pepsi have the right idea for the wisest use of their Super Bowl money?
I’m more curious still – in my [...]

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Six More Weeks of Surprise and Delight

02.02.2010 Marketing

That rat Phil saw his shadow this morning. So it goes.
Groundhog Day’s one of those funny traditions here in the states. Is it a holiday? Ain’t it a holiday?
Call it whatever you like … I call it ammunition.

I originally designed this a few years back as a maintenance piece for one of my favorite clients [...]

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It Sounds Easy: A Million-Dollar Radio Presentation

01.27.2010 Media

If you work for a radio station, I’m about to offer you a million-dollar idea for free. Please take it and run with my blessings and love for your medium:
Before I was a Partner in Wizard of Ads, I invented a business model that helped my small-market radio company add an additional $1,000,000 in local-direct, [...]

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The Ad-Writer’s 18-Pack: Number 1

01.20.2010

Today, I’ll give you the first in a 18-pack of simple, short, and useful tips to help you write more gooder immediately. These eighteen principles have helped me design and deliver more than 4000 advertising messages across the United States and Canada. They aren’t magic bullets, but they should help you power through writing sessions [...]

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Ad Writing: Sweeter Words & Sharper Verbs

12.01.2009

Yesterday, I shared a script I wrote that, basically, said:
Les Bourgeois is a great place to spend time with friends in a fantastic atmosphere! Experience the Les Bourgeois experience at a place that’s second-to-none! For all your get-together needs, try us.
Only … I didn’t write that.
But I’ve read and heard the equivalent about a bazillion [...]

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