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Craig

"Writing the ad is then the easy bit."

My partner, Craig Arthur, shared this yesterday from half a world away. Craig runs Wizard of Ads for all of Australia. It raises the simple issue of how to measure success:
Today I received this from one of my clients…
From:     The Tint Professor
Subject:     RE: Radio
Date:     17 November 2009 7:33:19 AM AEST
To:     Craig [...]

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