My partner, Craig Arthur, shared this yesterday from half a world away. Craig runs Wizard of Ads for all of Australia. It raises the simple issue of how to measure success: Today I received this from one of my clients… From: The Tint Professor Subject: RE: Radio Date: 17 November 2009 7:33:19 [...]
17
Nov 2009
Categories: Marketing, Strategic Planning Tags: Arthur, Australia, Craig, Measuring, Message Development, Oz, Success



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