Posts tagged as:

listening

Charlie Makes a Difference

02.19.2010 School

I like it when dots connect … especially on Fridays. Don’t you?
My friend Charlie (I really think you’d like Charlie, by the way, but then again, it’s kinda hard to dislike someone named Charlie, isn’t it?) posted a YouTube link to a video by The Weepies to his facebook status last night.
Charlie wrote:
“Hard to say [...]

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Want To Be A Sales Wizard?

02.18.2010 School

Do you simply think … no, do you simply know there has to be a better way to sell?
Cookie cutter, flip-flip-flip chart selling isn’t working anymore. And you never liked it anyway, right? So, this is really a fantastic time to be in sales and be you!
Would you like to be one of twelve [...]

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6 Basic Small Business Social Media Tips

02.12.2010 Social Media

In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media.
In part 1, we [...]

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Oh. You Want To Be A Writer?

02.11.2010 Play

Seems like I’ve met a bazillion people who want to be writers. It’s just that very few of them want to, you know, write.
I’m excited whenever I meet someone who’s started taking small steps towards actually doing the thing. Actions arouse my interest.
You want to write? Write. That’s really it.
“But how do you figure out [...]

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Dear Radio. Please Stop It.

02.03.2010 Work

You probably don’t know Kent Zimmer.
He’s that guy who comes along maybe once every 15-20 years whose world spins at a different speed than yours and mine. With chaos swirling all around him, Kent’s the guy who would look up and notice a pretty butterfly … and make up a song about it and start [...]

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A Revised Sales Rep Email to a Customer

01.29.2010 Marketing

A couple days back, I expressed my frustration with an email I got from a sales rep.
A colleague, journalist, and now ivory-towered academic asked in the comments how I might have written that email. He’s the instructor-type, you know.
And, as usual, Joey was right. I sat down and – in about six minutes – wrote [...]

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A Listening Exercise

01.26.2010 Work

The most common sales rep frustrations I hear from clients and all small business owners across North America:
Sales reps don’t listen. Sometimes they act like they listen, but I’m pretty sure they’re just nodding and waiting for me to finish so they can start talking again.
Want to learn to actively listen?
It requires practice. In your next [...]

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The Ad-Writer’s 18-Pack: Number 1

01.20.2010

Today, I’ll give you the first in a 18-pack of simple, short, and useful tips to help you write more gooder immediately. These eighteen principles have helped me design and deliver more than 4000 advertising messages across the United States and Canada. They aren’t magic bullets, but they should help you power through writing sessions [...]

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Small Business New Year’s Resolution Reboot

01.14.2010 Home

We’re two weeks in, how are those New Year’s Resolutions coming? If you’re struggling, let me give you a few suggestions to reboot your resolutions and focus on more manageable-but-valuable promises to yourself and your business:

I will ask every employee for one suggestion on how we can make it easier for our customers and [...]

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Social Media: Best/Worst Practices

11.06.2009 Media

TopRank’s marketing blog published a fundamental foundation to grow your social media platform responsibly. If you’re struggling to grasp what it’s all about, know first you’re not alone by any stretch, but know, too, that you can use this stuff to help you for a lot less money than the cost of a big honkin’ [...]

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