This is another excerpt (read Part 1 here) from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and [...]

This is an excerpt from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and people. They’re not crucial [...]

Wow. Friday was one of our biggest days here at the Blur. I guess lots of people are concerned about radio advertising … or the sales folks who peddle it. First, of course there are exceptions to every rule, but the exceptions do not disprove the rule. Like I said and will say another million [...]

Next week, two other former radio advertising professionals are joining me to discuss why the radio advertising industry is jacked up. We’re going to tape, transcribe, and share it with you and others. It stems from frustration. We’re not getting together to spitefully kick an industry when it’s down. Several of my clients successfully use [...]