Note: You can maybe win a signed copy of this book. That’s at the bottom, but it’s fun to win stuff, so I wanted to point out the payoff at the end.
“Consumers don’t believe the promises anymore. If the ad says, ‘ninety-out-of-a-hundred people prefer fill-in-the-blank,’ we cynically assume that those 90 are the advertiser’s 90 [...]
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