ad writing

My Favorite Super Bowl Ad

I love the concept. I love the copy. I love everything about it. It made me want to check out the car. I just wish the Chrysler Eminem Detroit Love Story had been for Ford. Sorry. I also loved the VW ad. But I was bummed they showed the short version, and I think it’s [...]

Read the full article →

“Yes, but it’s a wet cold …”

Small Business Help

Heading out to Sioux Falls, South Dakota, this morning to kick off Behind a Wizard’s Curtain: The 2011 Radio Advertising Workshop. It’s, umm, kinda chilly there. I’ve got fleece packed and flannel packed and some polar bear food, and I’m ready to go. In truth, they’ve been great, and I’m excited. They’ve done all the [...]

Read the full article →

Are You Prepared? The Monday Meditation

Monday Meditations

Are you stocked up with the milk, bread, and eggs of marketing and advertising? As boy scouts and elves know, being prepared makes life much simpler, and in business, it provides you an opportunity to take advantage of immediate reaction to get the jump on your competition. My region’s imminent Winter Storm Warning Snowpocalypse offers [...]

Read the full article →

#jan25

Home + Life

The world may have changed by the time you read this. As I write, it’s 8:03PM central time. It’s approximately 3:00AM in Cairo, Egypt, where reformers will take to the streets after morning prayers (approximately 3:00AM central time) to protest what they insist is a corrupt, despotic government. Just another day, right? Except the world’s [...]

Read the full article →

Behind A Wizard’s Curtain: The 2011 Radio Advertising Workshop

Small Business Help

In early February, I’m debuting a new workshop for radio station sales, management and creative/production teams. It can be as short as a half-day or run two full days and include a public seminar. Since Wizards of Ads are paid on our clients’ growth (we do not take a percentage of the ad buy), we [...]

Read the full article →

Strategic Planning: It’s Elementary

Home + Life

(Bragging Father’s Note: It’s worth pointing out that our son was non-verbal just a couple years ago. We never cease to be awed by his progress, his mind and the patient guidance he receives from his teachers, therapists and classmates.) The morning after I’d gotten back from speaking to a group of not-for-profit organizations, Will [...]

Read the full article →

Truth In Advertising

Small Business Help

A bouncer in Birmingham hit me in the face with a crescent wrench five times and my wife’s boyfriend broke my jaw with a fence post. So if you don’t buy a trailer from me, it ain’t gonna hurt my feelings.

Read the full article →

Three Meaty Bits to Start Your Week

Small Business Help

Hmm … guess these should be three different posts to jack up my page views, but I don’t want to waste your time on a Monday. 1. How I Ran An Ad On Fox News: Way cool, instructive video. I’m sure every media buying company in the world will tell you why you’re not smart [...]

Read the full article →

Steve Jobs and The Framelined Four

Small Business Help

Yesterday, Steve Jobs was back on stage announcing improvements to Apple’s iPhone/iPod/iPad operating system. You can read about it all over the internet. I just wanted to quickly point out the cool number 4 slide he used at the start of his presentation. So many people would choose something more bland, more predictable. Put some [...]

Read the full article →

An Alternate Value Statement for Daryl

Catchable fatal error: Object of class WP_Error could not be converted to string in /home2/thedaip8/public_html/wp-content/themes/thesis_18/lib/functions/teasers.php on line 86