copywriting

“Yes, but it’s a wet cold …”

Small Business Help

Heading out to Sioux Falls, South Dakota, this morning to kick off Behind a Wizard’s Curtain: The 2011 Radio Advertising Workshop. It’s, umm, kinda chilly there. I’ve got fleece packed and flannel packed and some polar bear food, and I’m ready to go. In truth, they’ve been great, and I’m excited. They’ve done all the [...]

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Five Golden Things

Small Business Help

One Read a simple, thought-provoking piece from Dan Pink that opens with the following: There are two kinds of people in the world … those who make your life easier — and those who make it harder. It’s a litany of those - people on either side of a dash. It struck me. I hope [...]

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Three Meaty Bits to Start Your Week

Small Business Help

Hmm … guess these should be three different posts to jack up my page views, but I don’t want to waste your time on a Monday. 1. How I Ran An Ad On Fox News: Way cool, instructive video. I’m sure every media buying company in the world will tell you why you’re not smart [...]

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An Alternate Value Statement for Daryl


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