Strategic Planning

“Yes, but it’s a wet cold …”

Heading out to Sioux Falls, South Dakota, this morning to kick off Behind a Wizard’s Curtain: The 2011 Radio Advertising Workshop. It’s, umm, kinda chilly there. I’ve got fleece packed and flannel packed and some polar bear food, and I’m ready to go. In truth, they’ve been great, and I’m excited. They’ve done all the [...]

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What’s Your Super Bowl?

Monday Meditations

How you think it feels being Super Bowl XLV MVP Aaron Rodgers today? Wouldn’t it be cool to feel like that? To be at the very top of your game? That sense of accomplishment from a season’s worth of struggle and sacrifice? Beginning today, why not give yourself permission to kick off your own season [...]

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Are You Prepared? The Monday Meditation

Monday Meditations

Are you stocked up with the milk, bread, and eggs of marketing and advertising? As boy scouts and elves know, being prepared makes life much simpler, and in business, it provides you an opportunity to take advantage of immediate reaction to get the jump on your competition. My region’s imminent Winter Storm Warning Snowpocalypse offers [...]

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#jan25

Home + Life

The world may have changed by the time you read this. As I write, it’s 8:03PM central time. It’s approximately 3:00AM in Cairo, Egypt, where reformers will take to the streets after morning prayers (approximately 3:00AM central time) to protest what they insist is a corrupt, despotic government. Just another day, right? Except the world’s [...]

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Behind A Wizard’s Curtain: The 2011 Radio Advertising Workshop

Small Business Help

In early February, I’m debuting a new workshop for radio station sales, management and creative/production teams. It can be as short as a half-day or run two full days and include a public seminar. Since Wizards of Ads are paid on our clients’ growth (we do not take a percentage of the ad buy), we [...]

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Strategic Planning: It’s Elementary

Home + Life

(Bragging Father’s Note: It’s worth pointing out that our son was non-verbal just a couple years ago. We never cease to be awed by his progress, his mind and the patient guidance he receives from his teachers, therapists and classmates.) The morning after I’d gotten back from speaking to a group of not-for-profit organizations, Will [...]

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Strategic Planning Made Simple

Small Business Help

A few days back, I gave a couple presentations in Valparaiso, Indiana, and I had about ten minutes of extra material on strategic planning tacked onto the end of a talk I give on Managing Change. I’m playing with some new screencasting equipment, and I learned - among other things - that I probably shouldn’t [...]

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Do you have more than one URL?

Small Business Help

Over the weekend, I suggested to a client that they purchase an additional URL for a promotion to go to a specific landing page of their site. “We can have more than one?” she asked. Yep. As a small business, one of the cheapest investments you can make (approximately US$10 for a year) would be [...]

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We Gather Together: Comfortpalooza

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