Posts tagged as:

Apple

Nerd Alert: January 27th

01.18.2010 Design

Sweet Sisters of Splashing Tablet-y Mercy … this is the first Apple themselves have hinted at something new. Engadget has the story …

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Two spot-on quotes about Apple and design

01.08.2010 Design

Andy Ihnatko of the Chicago Sun Times:
“Apple’s different. If The Coca-Cola Company were run like Apple, they’d have just one brand of zero-calorie cola, not three. Apple sees its product line as a cast of characters, through which they tell a single story. If two products seem to do the same job, then one of [...]

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Ad Writing: iDramatizing the Benefit

11.13.2009

Yesterday, I showed you how eBay demonstrated the visceral difference between showing and telling in advertising. Today, I’d like you to take a look at my favorite example from the last 10 years. While Archos was intellectually bullet-pointing the features of their new-fangly mp3 players, another company took a decidedly different approach to marketing theirs. [...]

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Contrast: Apple & Microsoft advertising

11.06.2009 Marketing

Almost six minutes of wondrous nerdery greeted my twitter feed this morning. Guy Kawasaki posted this 5:50 contrasting Apple and Microsoft adveritising. What sticks out to you?

(@GuyKawasaki)

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