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Authenticity

Heart: Interview with Michele Miller, Part 2

02.26.2010 School

In part one of my interview with noted expert on marketing to women, Michele Miller, we discussed focus, saying ‘no’ and Sweden. Today we look at who’s doing it right and what it takes to – at the end of the day – lay down your head with happiness.
Tim: Who gets it right, Michelle if [...]

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Focus: Interview with Michele Miller, Part 1

02.25.2010 School

From Michele Miller’s blog Wonderbranding:
There’s a lot you can’t tell about a woman by just looking at her, which accounts for the failure of the majority of marketing-to-women strategies and advertising campaigns out there today.
To really capture the heart of a female customer, you have to get to know her from the inside out, [...]

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Charlie Makes a Difference

02.19.2010 School

I like it when dots connect … especially on Fridays. Don’t you?
My friend Charlie (I really think you’d like Charlie, by the way, but then again, it’s kinda hard to dislike someone named Charlie, isn’t it?) posted a YouTube link to a video by The Weepies to his facebook status last night.
Charlie wrote:
“Hard to say [...]

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Want To Be A Sales Wizard?

02.18.2010 School

Do you simply think … no, do you simply know there has to be a better way to sell?
Cookie cutter, flip-flip-flip chart selling isn’t working anymore. And you never liked it anyway, right? So, this is really a fantastic time to be in sales and be you!
Would you like to be one of twelve [...]

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Can you get to 50? What’s it take?

02.17.2010 Home

Weather extended my parents’ 50th anniversary celebration a couple extra days, and we got back to Mizzou last night. I spent a lot of time wondering on the eight-hour drive home:
What does it take – in the age of divorce – to get to 50 years of marriage?
And …
What does it take – in the [...]

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6 Basic Small Business Social Media Tips

02.12.2010 Social Media

In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media.
In part 1, we [...]

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Small Business Social Media Pt. 2: “Mission. Not Measurement Alone.”

02.11.2010 Social Media

My friend and partner (and best selling author) Bryan Eisenberg consults the Dells and the Universal Studios and the Volvo Internationals of the world. Recently, he delivered a keynote to a small business expo in Connecticut to talk about harnessing the power of social media.
Yesterday, in part 1, we discussed what triggers social media, Wal-Mart, [...]

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Small Business Social Media: “There Is No Wizard!”

02.10.2010 Social Media

Last week, I sat through a presentation on social media put on by a local community magazine – many towns have them – that feature articles about, coincidentally, sponsors and do “Best of” polls and have a few pages in the back of beautiful photos of beautiful people attending beautiful events.
The presentation left [...]

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A Revised Sales Rep Email to a Customer

01.29.2010 Marketing

A couple days back, I expressed my frustration with an email I got from a sales rep.
A colleague, journalist, and now ivory-towered academic asked in the comments how I might have written that email. He’s the instructor-type, you know.
And, as usual, Joey was right. I sat down and – in about six minutes – wrote [...]

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Interview: Sales Rep Frustrations Explained, Part 2

01.27.2010 Media

This is another excerpt (read Part 1 here) from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and [...]

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