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Civics’ Lessons

Heart: Interview with Michele Miller, Part 2

02.26.2010 School

In part one of my interview with noted expert on marketing to women, Michele Miller, we discussed focus, saying ‘no’ and Sweden. Today we look at who’s doing it right and what it takes to – at the end of the day – lay down your head with happiness.
Tim: Who gets it right, Michelle if [...]

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Focus: Interview with Michele Miller, Part 1

02.25.2010 School

From Michele Miller’s blog Wonderbranding:
There’s a lot you can’t tell about a woman by just looking at her, which accounts for the failure of the majority of marketing-to-women strategies and advertising campaigns out there today.
To really capture the heart of a female customer, you have to get to know her from the inside out, [...]

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Sneak Preview of The Pendulum

02.22.2010 School

On Wednesday, March 10th, I’ll be giving approximately 1200 members of the International Water Quality Association a glimpse into why their trusted marketing techniques aren’t working nearly as well as they used to work.
We’re going to take step waaaaay back and look at the driving forces that have made western society what it is [...]

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Want To Be A Sales Wizard?

02.18.2010 School

Do you simply think … no, do you simply know there has to be a better way to sell?
Cookie cutter, flip-flip-flip chart selling isn’t working anymore. And you never liked it anyway, right? So, this is really a fantastic time to be in sales and be you!
Would you like to be one of twelve [...]

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Can you get to 50? What’s it take?

02.17.2010 Home

Weather extended my parents’ 50th anniversary celebration a couple extra days, and we got back to Mizzou last night. I spent a lot of time wondering on the eight-hour drive home:
What does it take – in the age of divorce – to get to 50 years of marriage?
And …
What does it take – in the [...]

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Godin: The Least I Could Do

02.09.2010 Work

Love this, but Seth Godin posted it over the weekend, so in case you missed it …
One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually what they spent most of my time at business school teaching me.
No sense putting [...]

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Good Tuesdays

01.29.2010 Home

Starting Tuesday, D. Rowe’s Restaurant (our client, in the interest of delighted disclosure) is going to start doing something cool. Well, it all started last summer. David and Meghan Rowe donated 5% of their gross revenues on Tuesdays last summer to help Sarah Hill and KOMU-TV send WWII veterans to D.C. to view the war [...]

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Notes from a Media Sales Roundtable

01.22.2010 Marketing

In truth, our get-together yesterday afternoon to discuss our frustrations with media ad reps and potential fixes for those frustrations took place at a rectangular table.
Sorry.
I’ve sent the 46 minutes of audio off to the nether-regions of the Internet for transcription. Yes, this is one of many things about the nether-regions of the Internet that rocks.
Some [...]

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7 Habits of Highly Defective Radio People

01.18.2010 Marketing

Wow. Friday was one of our biggest days here at the Blur. I guess lots of people are concerned about radio advertising … or the sales folks who peddle it.

First, of course there are exceptions to every rule, but the exceptions do not disprove the rule. Like I said and will say another million times, [...]

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2010 Vision: The Short-Sighted Radio Advertising Sales Business

01.15.2010 Radio

Next week, two other former radio advertising professionals are joining me to discuss why the radio advertising industry is jacked up. We’re going to tape, transcribe, and share it with you and others.
It stems from frustration. We’re not getting together to spitefully kick an industry when it’s down. Several of my clients successfully use radio, [...]

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