Posts tagged as:

copywriting

Ad Writing Adrenaline

03.03.2010 School

Painstaking research has taught me that staring at a blinking cursor for hours at a time gives you a headache, causes heavybutt, leaves you wanting to change professions and makes you want to drink and/or cry.
Sometimes, you just need a start – a line or lines that may not even make the final but get [...]

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Oh. You Want To Be A Writer?

02.11.2010 Play

Seems like I’ve met a bazillion people who want to be writers. It’s just that very few of them want to, you know, write.
I’m excited whenever I meet someone who’s started taking small steps towards actually doing the thing. Actions arouse my interest.
You want to write? Write. That’s really it.
“But how do you figure out [...]

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Ad Writing, Austin & Alchemy

02.08.2010 Work

So, how was it for you? Did you like the new e-trade baby? Did it make you want to log in to e-trade?
Want to go test drive a Hyundai this morning? Eat Doritos? Or did Pepsi have the right idea for the wisest use of their Super Bowl money?
I’m more curious still – in my [...]

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Six More Weeks of Surprise and Delight

02.02.2010 Marketing

That rat Phil saw his shadow this morning. So it goes.
Groundhog Day’s one of those funny traditions here in the states. Is it a holiday? Ain’t it a holiday?
Call it whatever you like … I call it ammunition.

I originally designed this a few years back as a maintenance piece for one of my favorite clients [...]

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The Ad-Writer’s 18-Pack: Number 1

01.20.2010

Today, I’ll give you the first in a 18-pack of simple, short, and useful tips to help you write more gooder immediately. These eighteen principles have helped me design and deliver more than 4000 advertising messages across the United States and Canada. They aren’t magic bullets, but they should help you power through writing sessions [...]

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Ad Writing: Showing v. Telling

11.12.2009

“Don’t tell her your courteous, son. Open her door.”
In other words, don’t tell her, son. Show her.
Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing that once provided a dozen meaty, actionable tips for making your ads more memorable. It’s since grown to an eighteen [...]

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