Yesterday, I was ticked off when a local media rep asked me for a complete list of my clients. I got this email last night from a sales manager I really, really respect: Here is my follow-up question… If a rep somehow stumbles, bumbles, rumbles into the front door of one of your clients and [...]
05
May 2010
27
Apr 2010
I don’t take a percentage of your ad buy. I don’t accept kickbacks or pocket discounts from media. If you’re my client, you pay me a one-time upfront fee and then a small monthly salary that’s adjusted annually by the percentage of your growth. That’s it. Why? If I suggest you spend more, I want [...]
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Apr 2010
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Apr 2010
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Feb 2010
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Feb 2010
In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media. In part 1, [...]
03
Feb 2010
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Jan 2010
A couple days back, I expressed my frustration with an email I got from a sales rep. A colleague, journalist, and now ivory-towered academic asked in the comments how I might have written that email. He’s the instructor-type, you know. And, as usual, Joey was right. I sat down and – in about six minutes [...]
27
Jan 2010
Hi Tim, Remember me? I bonused [your client] some ads for Christmas? :) There schedule ends January 31st. So, I thought you would want to renew especially since the location in [city] is somewhat new. What are your plans for [client] for 2010. Maybe we could get together with a phone call? Hi Daily Blur [...]
This is another excerpt (read Part 1 here) from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and [...]
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