Posts tagged as:

Media

Goodbye Twenty Minutes of Your Life: Old Spice

02.20.2010 Work

The making of the Old Spice “I’m a Man” commercial from the Superbowl. Pretty much one take with very little CGI.

Speaking of takes, my buddy Scotty has an interesting one on this commercial and another and what’s good and/or bad.
Hmm … Happy Saturday. I’m on a computer.

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Thanks for stopping by again [...]

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6 Basic Small Business Social Media Tips

02.12.2010 Social Media

In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media.
In part 1, we [...]

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Dear Radio. Please Stop It.

02.03.2010 Work

You probably don’t know Kent Zimmer.
He’s that guy who comes along maybe once every 15-20 years whose world spins at a different speed than yours and mine. With chaos swirling all around him, Kent’s the guy who would look up and notice a pretty butterfly … and make up a song about it and start [...]

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A Revised Sales Rep Email to a Customer

01.29.2010 Marketing

A couple days back, I expressed my frustration with an email I got from a sales rep.
A colleague, journalist, and now ivory-towered academic asked in the comments how I might have written that email. He’s the instructor-type, you know.
And, as usual, Joey was right. I sat down and – in about six minutes – wrote [...]

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Just Got This Email From A Sales Rep

01.27.2010 Media

Hi Tim,
Remember me? I bonused [your client] some ads for Christmas? :)
There schedule ends January 31st. So, I thought you would want to renew especially since the location in [city] is somewhat new. What are your plans for [client] for 2010.
Maybe we could get together with a phone call?
Hi Daily Blur Reader,
Would [...]

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Interview: Sales Rep Frustrations Explained, Part 2

01.27.2010 Media

This is another excerpt (read Part 1 here) from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and [...]

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Notes from a Media Sales Roundtable

01.22.2010 Marketing

In truth, our get-together yesterday afternoon to discuss our frustrations with media ad reps and potential fixes for those frustrations took place at a rectangular table.
Sorry.
I’ve sent the 46 minutes of audio off to the nether-regions of the Internet for transcription. Yes, this is one of many things about the nether-regions of the Internet that rocks.
Some [...]

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Nerd Alert: January 27th

01.18.2010 Design

Sweet Sisters of Splashing Tablet-y Mercy … this is the first Apple themselves have hinted at something new. Engadget has the story …

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7 Habits of Highly Defective Radio People

01.18.2010 Marketing

Wow. Friday was one of our biggest days here at the Blur. I guess lots of people are concerned about radio advertising … or the sales folks who peddle it.

First, of course there are exceptions to every rule, but the exceptions do not disprove the rule. Like I said and will say another million times, [...]

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2010 Vision: The Short-Sighted Radio Advertising Sales Business

01.15.2010 Radio

Next week, two other former radio advertising professionals are joining me to discuss why the radio advertising industry is jacked up. We’re going to tape, transcribe, and share it with you and others.
It stems from frustration. We’re not getting together to spitefully kick an industry when it’s down. Several of my clients successfully use radio, [...]

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