Posts tagged as:

Media

None of His Business

Yesterday, I was ticked off when a local media rep asked me for a complete list of my clients.
I got this email last night from a sales manager I really, really respect:
Here is my follow-up question…
If a rep somehow stumbles, bumbles, rumbles into the front door of
one of your clients and they say “…tim miles [...]

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Why I Don’t Take A Percentage Of The Ad Buy

I don’t take a percentage of your ad buy. I don’t accept kickbacks or pocket discounts from media.
If you’re my client, you pay me a one-time upfront fee and then a small monthly salary that’s adjusted annually by the percentage of your growth. That’s it.
Why?
If I suggest you spend more, I want you [...]

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Buying Radio Ads: The Myth of Residual Value

Listen, most of what I know about buying radio I learned from experience and trusting advice found in two of my partner Roy’s books: The Wizard of Ads and Secret Formulas of the Wizard of Ads.
There are no real secrets here – just solid principles – that I shared with a colleague when his [...]

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Three Meaty Bits to Start Your Week

Hmm … guess these should be three different posts to jack up my page views, but I don’t want to waste your time on a Monday.
1. How I Ran An Ad On Fox News: Way cool, instructive video. I’m sure every media buying company in the world will tell you why you’re not smart enough [...]

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Goodbye Twenty Minutes of Your Life: Old Spice

The making of the Old Spice “I’m a Man” commercial from the Superbowl. Pretty much one take with very little CGI.

Speaking of takes, my buddy Scotty has an interesting one on this commercial and another and what’s good and/or bad.
Hmm … Happy Saturday. I’m on a computer.

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6 Basic Small Business Social Media Tips

In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media.
In part 1, we [...]

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Dear Radio. Please Stop It.

You probably don’t know Kent Zimmer.
He’s that guy who comes along maybe once every 15-20 years whose world spins at a different speed than yours and mine. With chaos swirling all around him, Kent’s the guy who would look up and notice a pretty butterfly … and make up a song about it and start [...]

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A Revised Sales Rep Email to a Customer

A couple days back, I expressed my frustration with an email I got from a sales rep.
A colleague, journalist, and now ivory-towered academic asked in the comments how I might have written that email. He’s the instructor-type, you know.
And, as usual, Joey was right. I sat down and – in about six minutes – wrote [...]

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Just Got This Email From A Sales Rep

Hi Tim,
Remember me? I bonused [your client] some ads for Christmas? :)
There schedule ends January 31st. So, I thought you would want to renew especially since the location in [city] is somewhat new. What are your plans for [client] for 2010.
Maybe we could get together with a phone call?
Hi Daily Blur Reader,
Would [...]

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Interview: Sales Rep Frustrations Explained, Part 2

This is another excerpt (read Part 1 here) from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and [...]

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