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New School Selling

Notes from a Media Sales Roundtable

In truth, our get-together yesterday afternoon to discuss our frustrations with media ad reps and potential fixes for those frustrations took place at a rectangular table.
Sorry.
I’ve sent the 46 minutes of audio off to the nether-regions of the Internet for transcription. Yes, this is one of many things about the nether-regions of the Internet that rocks.
Some [...]

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7 Habits of Highly Defective Radio People

Wow. Friday was one of our biggest days here at the Blur. I guess lots of people are concerned about radio advertising … or the sales folks who peddle it.

First, of course there are exceptions to every rule, but the exceptions do not disprove the rule. Like I said and will say another million times, [...]

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2010 Vision: The Short-Sighted Radio Advertising Sales Business

Next week, two other former radio advertising professionals are joining me to discuss why the radio advertising industry is jacked up. We’re going to tape, transcribe, and share it with you and others.
It stems from frustration. We’re not getting together to spitefully kick an industry when it’s down. Several of my clients successfully use radio, [...]

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