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Personal Experience Factor

Small Business Social Media: “There Is No Wizard!”

02.10.2010 Social Media

Last week, I sat through a presentation on social media put on by a local community magazine – many towns have them – that feature articles about, coincidentally, sponsors and do “Best of” polls and have a few pages in the back of beautiful photos of beautiful people attending beautiful events.
The presentation left [...]

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Godin: The Least I Could Do

02.09.2010 Work

Love this, but Seth Godin posted it over the weekend, so in case you missed it …
One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually what they spent most of my time at business school teaching me.
No sense putting [...]

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Two Kinds of Compliments

02.04.2010 Work

“Young man, I want to pay you two compliments,” he said – with a wink in his voice before even so much as ‘hello’ in our weekly phone call.

These calls always make me nervous. What if we’re tracking downward? What if the things we’re doing aren’t working? But, you make the call.
You do the hard [...]

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Notes from a Media Sales Roundtable

01.22.2010 Marketing

In truth, our get-together yesterday afternoon to discuss our frustrations with media ad reps and potential fixes for those frustrations took place at a rectangular table.
Sorry.
I’ve sent the 46 minutes of audio off to the nether-regions of the Internet for transcription. Yes, this is one of many things about the nether-regions of the Internet that rocks.
Some [...]

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The Difference Between Success and Failure

01.13.2010 Marketing

The difference between success and failure isn’t the business. It’s the business owner.
One of my new clients emailed me this story. I’m not sure of its author, but it appears – like so many good storytellers – that he or she comes from Texas. Where we live – Columbia, Missouri – we happen to love [...]

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A Local Business Wake-Up Call

01.06.2010 Social Media

Do you like the idea of supporting local businesses?
Is that like asking a politician if he’s for more jobs and against crime?
But … and it’s an awfully big but … your locally-owned business has got to meet me MORE than halfway. Sorry if that seems unfair. Heck, it is unfair.
Get over it.
One local restaurant urges [...]

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On the Road: Thinking Strategically

12.16.2009 Family

Hiya. I’m on my first (brief) road trip since our daughter was born. Made a couple notes yesterday I thought shareworthy:
1. You’ll be so much better off when traveling if you force yourself to drink more water and less soda, coffee, and tea. Also, if you struggle with falling to sleep on the road, try [...]

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A Wonderful 3-Step Holiday Challenge

12.03.2009

This is simply a good idea. Michele Miller of the Wonderbranding Millers issued this challenge yesterday on her blog:
Here’s a holiday challenge:

Either you or a staff person should quickly pull up a list of 22 names and phone numbers of your best customers.
Schedule and commit to 5 minutes per day, everyday, for the next 22 [...]

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How to Stop Facebook from using your photos in ads

11.23.2009 Nerdery

Starting today Facebook will use your photos in ads that will appear on the profile page of your contacts.
If you want to prevent this from happening, do the following: Settings => Privacy Settings=> News Feed and Wall => Facebook Ads => Choose “No one” and save changes.
Here’s a quick video tutorial.

Thanks to Bryan Eisenberg for [...]

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Word of Mouth: “Clear is the new clever.”

11.23.2009 Media

John Moore over at Brand Autopsy put together a compliation of attendees’ tweets and some images from the Word of Mouth Marketing Association’s (WOMMA) recent Creating Talkable Brands Conference. He was kind enough to throw it up on slideshare. It’s worth a few minutes on a Monday morning.
The title of this post comes from the [...]

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