Posts tagged as:

planning

The Meeting That Saved My Career

02.24.2010 Home

Almost two years ago today, I sat down with Michele Miller and she shook me out of a whining, wandering, meandering, namby-pamby funk. She told me a lot of things that day. She scolded and shook and snapped me the heck out of a dangerously downward spiral.
Michele Miller kept me from working at Best [...]

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Being Productive? Or Just Busy?

01.05.2010 Home

You start the day with the best of intentions. You have your to-do list in front of you, and you crank-start the first task and settle in.
A few moments go by and someone [drops by/calls/IMs/swoops in on a bullwhip] to chitchat about work, play, reality tv, or other.
They leave. You decide you better check your [...]

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The Love of a Lifetime Customer

11.19.2009 Marketing

Read a simple-but-startling angle this morning on customer value.
Have you calculated what a customer’s worth over the course of her lifetime?
What if – just one time – you calculated your marketing budget off that amount?
In Embracing Lifetime Value, Seth Godin suggests this simple challenge:
So, a chiropractor might see a new patient being worth $2,500, [...]

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Social Media: Best/Worst Practices

11.06.2009 Media

TopRank’s marketing blog published a fundamental foundation to grow your social media platform responsibly. If you’re struggling to grasp what it’s all about, know first you’re not alone by any stretch, but know, too, that you can use this stuff to help you for a lot less money than the cost of a big honkin’ [...]

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