A Daily Moment of Clarity for Your Business & Your Busyness
Heading out to Sioux Falls, South Dakota, this morning to kick off Behind a Wizard’s Curtain: The 2011 Radio Advertising Workshop. It’s, umm, kinda chilly there. I’ve got fleece packed and flannel packed and some polar bear food, and I’m ready to go. In truth, they’ve been great, and I’m excited. They’ve done all the [...]
The world may have changed by the time you read this. As I write, it’s 8:03PM central time. It’s approximately 3:00AM in Cairo, Egypt, where reformers will take to the streets after morning prayers (approximately 3:00AM central time) to protest what they insist is a corrupt, despotic government. Just another day, right? Except the world’s [...]
In early February, I’m debuting a new workshop for radio station sales, management and creative/production teams. It can be as short as a half-day or run two full days and include a public seminar. Since Wizards of Ads are paid on our clients’ growth (we do not take a percentage of the ad buy), we [...]
I don’t take a percentage of your ad buy. I don’t accept kickbacks or pocket discounts from media. If you’re my client, you pay me a one-time upfront fee and then a small monthly salary that’s adjusted annually by the percentage of your growth. That’s it. Why? If I suggest you spend more, I want [...]
The other day, I shared a piece of hate mail a client received through his website about our advertising. A friend remarked, “You should totally turn that into an ad!” Well, one time, we did. Every few weeks we get a nasty email about our advertising. This doesn’t bother us as we understand that ads [...]
A couple days back, I expressed my frustration with an email I got from a sales rep. A colleague, journalist, and now ivory-towered academic asked in the comments how I might have written that email. He’s the instructor-type, you know. And, as usual, Joey was right. I sat down and – in about six minutes [...]
If you work for a radio station, I’m about to offer you a million-dollar idea for free. Please take it and run with my blessings and love for your medium: Before I was a Partner in Wizard of Ads, I invented a business model that helped my small-market radio company add an additional $1,000,000 in [...]
Hi Tim, Remember me? I bonused [your client] some ads for Christmas? :) There schedule ends January 31st. So, I thought you would want to renew especially since the location in [city] is somewhat new. What are your plans for [client] for 2010. Maybe we could get together with a phone call? Hi Daily Blur [...]
Plus, I'm a work-at-home-dad-writer-cook-repairman-designer-nerd-husband-consultant-speaker-strategist-playmate-and-lover-of-hyphens.
I regularly speak to conferences, colleges, and companies about what makes people do the things they do.
In 2005, my worldview shifted when our son was diagnosed with autism. Since then, our family has learned to separate the truly important from the merely urgent.
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