Posts tagged as:

Radio

Dear Radio. Please Stop It.

02.03.2010 Work

You probably don’t know Kent Zimmer.
He’s that guy who comes along maybe once every 15-20 years whose world spins at a different speed than yours and mine. With chaos swirling all around him, Kent’s the guy who would look up and notice a pretty butterfly … and make up a song about it and start [...]

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A Revised Sales Rep Email to a Customer

01.29.2010 Marketing

A couple days back, I expressed my frustration with an email I got from a sales rep.
A colleague, journalist, and now ivory-towered academic asked in the comments how I might have written that email. He’s the instructor-type, you know.
And, as usual, Joey was right. I sat down and – in about six minutes – wrote [...]

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It Sounds Easy: A Million-Dollar Radio Presentation

01.27.2010 Media

If you work for a radio station, I’m about to offer you a million-dollar idea for free. Please take it and run with my blessings and love for your medium:
Before I was a Partner in Wizard of Ads, I invented a business model that helped my small-market radio company add an additional $1,000,000 in local-direct, [...]

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Just Got This Email From A Sales Rep

01.27.2010 Media

Hi Tim,
Remember me? I bonused [your client] some ads for Christmas? :)
There schedule ends January 31st. So, I thought you would want to renew especially since the location in [city] is somewhat new. What are your plans for [client] for 2010.
Maybe we could get together with a phone call?
Hi Daily Blur Reader,
Would [...]

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Interview: Sales Rep Frustrations Explained, Part 2

01.27.2010 Media

This is another excerpt (read Part 1 here) from an interview I did last week with someone who could really help the advertising sales industry (or anyone in it who was willing to listen.) I’ve changed her name to prevent petty problems for her in the future. I’ve also redacted names of companies, media, and [...]

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Notes from a Media Sales Roundtable

01.22.2010 Marketing

In truth, our get-together yesterday afternoon to discuss our frustrations with media ad reps and potential fixes for those frustrations took place at a rectangular table.
Sorry.
I’ve sent the 46 minutes of audio off to the nether-regions of the Internet for transcription. Yes, this is one of many things about the nether-regions of the Internet that rocks.
Some [...]

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7 Habits of Highly Defective Radio People

01.18.2010 Marketing

Wow. Friday was one of our biggest days here at the Blur. I guess lots of people are concerned about radio advertising … or the sales folks who peddle it.

First, of course there are exceptions to every rule, but the exceptions do not disprove the rule. Like I said and will say another million times, [...]

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2010 Vision: The Short-Sighted Radio Advertising Sales Business

01.15.2010 Radio

Next week, two other former radio advertising professionals are joining me to discuss why the radio advertising industry is jacked up. We’re going to tape, transcribe, and share it with you and others.
It stems from frustration. We’re not getting together to spitefully kick an industry when it’s down. Several of my clients successfully use radio, [...]

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A Christmas Message

12.23.2009 Radio

One of my clients is telling this to listeners in his market today.
[wpaudio]Click here to listen to Pass One Hour:60 – “Christmas 1967″
I don’t really have anything to add. I wish you and yours a safe, hopeful weekend.

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Message Fail: The Sinking Hippies

11.17.2009 Marketing

Over at IFC’s blog yesterday, Vadim Rizov analyzed why Pirate Radio tanked. The trailer looked fun to me, but I worked in radio for twelve years.
He gives five reasons for the sinking ship of a film. The third one smacked me like a weed-covered shovel:
3. People are tired of self-congratulatory baby boomers.
Remember when “Taking Woodstock” [...]

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