11.19.2009
Marketing
Read a simple-but-startling angle this morning on customer value.
Have you calculated what a customer’s worth over the course of her lifetime?
What if – just one time – you calculated your marketing budget off that amount?
In Embracing Lifetime Value, Seth Godin suggests this simple challenge:
So, a chiropractor might see a new patient being worth $2,500, [...]
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08.23.2008
This month, the trend-setting state of Utah established flex hours for their employees. This morning, the Washington Post has a good article about its momentum as a movement in business.
Such scheduling arrangements, in which employees work longer hours but
fewer days, share jobs or stagger start or quitting times, have been a
part of the U.S. workplace [...]
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