12.16.2009
Family
Hiya. I’m on my first (brief) road trip since our daughter was born. Made a couple notes yesterday I thought shareworthy:
1. You’ll be so much better off when traveling if you force yourself to drink more water and less soda, coffee, and tea. Also, if you struggle with falling to sleep on the road, try [...]
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11.19.2009
Marketing
Read a simple-but-startling angle this morning on customer value.
Have you calculated what a customer’s worth over the course of her lifetime?
What if – just one time – you calculated your marketing budget off that amount?
In Embracing Lifetime Value, Seth Godin suggests this simple challenge:
So, a chiropractor might see a new patient being worth $2,500, [...]
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