Posts tagged as:

Word of Mouth

Small Business Social Media: “There Is No Wizard!”

02.10.2010 Social Media

Last week, I sat through a presentation on social media put on by a local community magazine – many towns have them – that feature articles about, coincidentally, sponsors and do “Best of” polls and have a few pages in the back of beautiful photos of beautiful people attending beautiful events.
The presentation left [...]

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The Difference Between Success and Failure

01.13.2010 Marketing

The difference between success and failure isn’t the business. It’s the business owner.
One of my new clients emailed me this story. I’m not sure of its author, but it appears – like so many good storytellers – that he or she comes from Texas. Where we live – Columbia, Missouri – we happen to love [...]

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A Local Business Wake-Up Call

01.06.2010 Social Media

Do you like the idea of supporting local businesses?
Is that like asking a politician if he’s for more jobs and against crime?
But … and it’s an awfully big but … your locally-owned business has got to meet me MORE than halfway. Sorry if that seems unfair. Heck, it is unfair.
Get over it.
One local restaurant urges [...]

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Word of Mouth: “Clear is the new clever.”

11.23.2009 Media

John Moore over at Brand Autopsy put together a compliation of attendees’ tweets and some images from the Word of Mouth Marketing Association’s (WOMMA) recent Creating Talkable Brands Conference. He was kind enough to throw it up on slideshare. It’s worth a few minutes on a Monday morning.
The title of this post comes from the [...]

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