Media

None of His Business

Small Business Help

Yesterday, I was ticked off when a local media rep asked me for a complete list of my clients. I got this email last night from a sales manager I really, really respect: Here is my follow-up question… If a rep somehow stumbles, bumbles, rumbles into the front door of one of your clients and [...]

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Why I Don’t Take A Percentage Of The Ad Buy

Small Business Help

I don’t take a percentage of your ad buy. I don’t accept kickbacks or pocket discounts from media. If you’re my client, you pay me a one-time upfront fee and then a small monthly salary that’s adjusted annually by the percentage of your growth. That’s it. Why? If I suggest you spend more, I want [...]

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Buying Radio Ads: The Myth of Residual Value

Popular Blur Posts

Listen, most of what I know about buying radio I learned from experience and trusting advice found in two of my partner Roy’s books: The Wizard of Ads and Secret Formulas of the Wizard of Ads. There are no real secrets here - just solid principles - that I shared with a colleague when his [...]

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Three Meaty Bits to Start Your Week

Small Business Help

Hmm … guess these should be three different posts to jack up my page views, but I don’t want to waste your time on a Monday. 1. How I Ran An Ad On Fox News: Way cool, instructive video. I’m sure every media buying company in the world will tell you why you’re not smart [...]

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Goodbye Twenty Minutes of Your Life: Old Spice


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