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Strategic Planning: It’s Elementary

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(Bragging Father’s Note: It’s worth pointing out that our son was non-verbal just a couple years ago. We never cease to be awed by his progress, his mind and the patient guidance he receives from his teachers, therapists and classmates.) The morning after I’d gotten back from speaking to a group of not-for-profit organizations, Will [...]

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A Certain Conceit

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“Between the idea and the reality … falls the shadow.” -Hunter S. Thompson Sorry I haven’t been around much lately. See. There I go - you’re not supposed to allude to the fact that you haven’t written much lately. Copyblogger will tell you that. All the smart ones will tell you that. The thing is [...]

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How To Have A Better Weekend

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Before you call it a weekend, tie up a loose end. Or grab the scissors and cut it off. Fix something that needs fixed. That monotonous little project that you’ve been pushing back from one day to the next on your to-do list for days/weeks/months? Do it. You know which one I’m talking about. Give [...]

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Buying Radio Ads: The Myth of Residual Value

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Listen, most of what I know about buying radio I learned from experience and trusting advice found in two of my partner Roy’s books: The Wizard of Ads and Secret Formulas of the Wizard of Ads. There are no real secrets here - just solid principles - that I shared with a colleague when his [...]

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Ad Writing Adrenaline

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Painstaking research has taught me that staring at a blinking cursor for hours at a time gives you a headache, causes heavybutt, leaves you wanting to change professions and makes you want to drink and/or cry. Sometimes, you just need a start - a line or lines that may not even make the final but [...]

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6 Basic Small Business Social Media Tips

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In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg - who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion - offers up six basic small business tips to start harnessing the power of social media. In part 1, [...]

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House Money, Four Little Words & The Night Everything Changed

Popular Blur Posts

Yesterday, as I planned my week ahead, I initially chose to write about strategic planning this morning. I owe you parts two through five of a simple way to make strategic planning doable. I was stressed about the week ahead - a monstrous to-do list as our practice and levels of responsibility continue to grow. [...]

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It Sounds Easy: A Million-Dollar Radio Presentation

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If you work for a radio station, I’m about to offer you a million-dollar idea for free. Please take it and run with my blessings and love for your medium: Before I was a Partner in Wizard of Ads, I invented a business model that helped my small-market radio company add an additional $1,000,000 in [...]

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7 Habits of Highly Defective Radio People

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Wow. Friday was one of our biggest days here at the Blur. I guess lots of people are concerned about radio advertising … or the sales folks who peddle it. First, of course there are exceptions to every rule, but the exceptions do not disprove the rule. Like I said and will say another million [...]

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2010 Vision: The Short-Sighted Radio Advertising Sales Business

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Next week, two other former radio advertising professionals are joining me to discuss why the radio advertising industry is jacked up. We’re going to tape, transcribe, and share it with you and others. It stems from frustration. We’re not getting together to spitefully kick an industry when it’s down. Several of my clients successfully use [...]

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