Radio

“Yes, but it’s a wet cold …”

Heading out to Sioux Falls, South Dakota, this morning to kick off Behind a Wizard’s Curtain: The 2011 Radio Advertising Workshop. It’s, umm, kinda chilly there. I’ve got fleece packed and flannel packed and some polar bear food, and I’m ready to go. In truth, they’ve been great, and I’m excited. They’ve done all the [...]

Read the full article →

#jan25

Home + Life

The world may have changed by the time you read this. As I write, it’s 8:03PM central time. It’s approximately 3:00AM in Cairo, Egypt, where reformers will take to the streets after morning prayers (approximately 3:00AM central time) to protest what they insist is a corrupt, despotic government. Just another day, right? Except the world’s [...]

Read the full article →

Behind A Wizard’s Curtain: The 2011 Radio Advertising Workshop

Small Business Help

In early February, I’m debuting a new workshop for radio station sales, management and creative/production teams. It can be as short as a half-day or run two full days and include a public seminar. Since Wizards of Ads are paid on our clients’ growth (we do not take a percentage of the ad buy), we [...]

Read the full article →

Why I Don’t Take A Percentage Of The Ad Buy

Small Business Help

I don’t take a percentage of your ad buy. I don’t accept kickbacks or pocket discounts from media. If you’re my client, you pay me a one-time upfront fee and then a small monthly salary that’s adjusted annually by the percentage of your growth. That’s it. Why? If I suggest you spend more, I want [...]

Read the full article →

Buying Radio Ads: The Myth of Residual Value

The Time I Fed The Troll

Catchable fatal error: Object of class WP_Error could not be converted to string in /home2/thedaip8/public_html/wp-content/themes/thesis_18/lib/functions/teasers.php on line 86