Social Media

Practical Applications of Social Media in Small Business (in 20 seconds)

Hi. So, what have you been doing? I’ve been thinking a lot about social media. I think they (whoever they are) gave it the wrong name. More on that later. Would you like to see what I’ve been studying? You can see everything I’ve learned about practical applications for social media in small business here [...]

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A Weekly Blur

Phew. What a week. How about you? We spent most of the last week in Illinois visiting mom and dad and celebrating perfect weather for planting corn. We’re very big on seed time and harvest around these parts. Want to learn how patience is the greater expression of commitment? Spend a little time with a [...]

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Small Business Social Media Can Be A Lot Like This

You want to jump into every social media platform you can get your username penciled into … but some are better fits than others and, frankly, you just don’t have the time. No one does. Not even Greg. Be careful. It could all blow up in your face like Peter’s volcano. Start small. Start slowly. [...]

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6 Basic Small Business Social Media Tips

In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg - who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion - offers up six basic small business tips to start harnessing the power of social media. In part 1, [...]

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Small Business Social Media Pt. 2: "Mission. Not Measurement Alone."

My friend and partner (and best selling author) Bryan Eisenberg consults the Dells and the Universal Studios and the Volvo Internationals of the world. Recently, he delivered a keynote to a small business expo in Connecticut to talk about harnessing the power of social media. Yesterday, in part 1, we discussed what triggers social media, Wal-Mart, and [...]

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Small Business Social Media: "There Is No Wizard!"

Last week, I sat through a presentation on social media put on by a local community magazine - many towns have them - that feature articles about, coincidentally, sponsors and do “Best of” polls and have a few pages in the back of beautiful photos of beautiful people attending beautiful events. The presentation left me [...]

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Small Business New Year's Resolution Reboot

We’re two weeks in, how are those New Year’s Resolutions coming? If you’re struggling, let me give you a few suggestions to reboot your resolutions and focus on more manageable-but-valuable promises to yourself and your business: I will ask every employee for one suggestion on how we can make it easier for our customers and [...]

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A Local Business Wake-Up Call

Do you like the idea of supporting local businesses? Is that like asking a politician if he’s for more jobs and against crime? But … and it’s an awfully big but … your locally-owned business has got to meet me MORE than halfway. Sorry if that seems unfair. Heck, it is unfair. Get over it. [...]

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Speaking of …

Miscellaneous recent thoughts and conversations involving a happy-but-road-weary holiday traveler: Gifts v. Presents: There’s a difference. But sometimes the separate circles intersect. I’m not sure the specifics, but in the intersection of the two, you find grace. Speaking of grace, babies make grandparents downright daffy. Maybe a baby’s abundant gas contains some sort of special [...]

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What Matters Now? More Than 70 Leaders Contribute …

Here he goes again. To help promote the January release of his new book, Seth Godin arranged for more than seventy of today’s big thinkers to contribute to a free e-book on what matters now. It’s thought-provoking. It’s free. It’s traveling the web at high speeds. Download it here. Well done, Seth. Promotional mission: accomplished. [...]

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