workshops

#jan25

The world may have changed by the time you read this. As I write, it’s 8:03PM central time. It’s approximately 3:00AM in Cairo, Egypt, where reformers will take to the streets after morning prayers (approximately 3:00AM central time) to protest what they insist is a corrupt, despotic government. Just another day, right? Except the world’s [...]

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Behind A Wizard’s Curtain: The 2011 Radio Advertising Workshop

In early February, I’m debuting a new workshop for radio station sales, management and creative/production teams. It can be as short as a half-day or run two full days and include a public seminar. Since Wizards of Ads are paid on our clients’ growth (we do not take a percentage of the ad buy), we [...]

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Answer Questions As Asked

Last night I was a teacher - dispensing lessons learned to a group of incredibly bright young women from Stephens College. One sage piece passed on was simply to answer questions as asked. Simple, right? If someone asks you what time it is, you don’t tell them how to build a watch, you tell them [...]

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Ad Writing: Showing v. Telling

“Don’t tell her your courteous, son. Open her door.” In other words, don’t tell her, son. Show her. Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing that once provided a dozen meaty, actionable tips for making your ads more memorable. It’s since grown to an [...]

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