sales

#jan25

The world may have changed by the time you read this. As I write, it’s 8:03PM central time. It’s approximately 3:00AM in Cairo, Egypt, where reformers will take to the streets after morning prayers (approximately 3:00AM central time) to protest what they insist is a corrupt, despotic government. Just another day, right? Except the world’s [...]

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Behind A Wizard’s Curtain: The 2011 Radio Advertising Workshop

Small Business Help

In early February, I’m debuting a new workshop for radio station sales, management and creative/production teams. It can be as short as a half-day or run two full days and include a public seminar. Since Wizards of Ads are paid on our clients’ growth (we do not take a percentage of the ad buy), we [...]

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None of His Business

Small Business Help

Yesterday, I was ticked off when a local media rep asked me for a complete list of my clients. I got this email last night from a sales manager I really, really respect: Here is my follow-up question… If a rep somehow stumbles, bumbles, rumbles into the front door of one of your clients and [...]

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This Question Bugged Me

Small Business Help

It’s the second time I’ve gotten it from a media rep in the last couple weeks. Am I just grumpy today, or is this off-putting to you, too: “Would you mind sharing a list of your clients with me?” Actually, yeah, I guess I kinda do mind. Is that wrong? Listen, I respect the work [...]

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Want To Be A Sales Wizard?

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