Call to Austin

June 27, 2005

Roy spends this week’s Monday Morning Memo, frankly, bragging about graduates of The Academy.

Fine.  I will, too.

Once you enroll, you have two weeks to take the online course, Ad Writing 101.  My partner, Deidre Wood, completed it in four days.  She did the same thing in college.  She’s one of those irritating overachievers who finished college in less than four years, and in her last semester, she got to work every morning at 4:30a … as an unpaid intern.

And that was just the beginning.

As you hurtle forward, I hope a Deidre finds you, too.

Don’t get so wrapped up in Roy’s wallet pictures that you miss the important invitation to a fundraiser in Austin in September.  If you, too, are one of those irritating overachievers who plan on utilizing the best of the internet to help your business in the years to come, you’ll want to join us.


             
             


             

Our Hurtling World
Marketing
was easy in the old days. You had ABC, NBC and CBS, a local newspaper
and half a dozen radio stations. That was it. There was no Fox, no WB,
no cable channels, no FM radio and no such thing as a cell phone. You
had to find a phone booth and a dime. When pay phones jumped to a
quarter it was taken as a sign of the antichrist.

I’m talking about the 1970s.

Fax machines and VCRs did not exist for most of us until 1980. It took
barely 10 years for them to become utterly indispensable and now
they’re becoming obsolete, kicked to the curb by email attachments, DVD
machines and TiVo.

The future is accelerating toward us. Take your eyes off the hurtling
horizon - even for a moment - and the world will pass you by.

continue with this issue…

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