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Strategic Planning

The Meeting That Saved My Career

02.24.2010 Home

Almost two years ago today, I sat down with Michele Miller and she shook me out of a whining, wandering, meandering, namby-pamby funk. She told me a lot of things that day. She scolded and shook and snapped me the heck out of a dangerously downward spiral.
Michele Miller kept me from working at Best [...]

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Big Learnin’ In Texas

02.24.2010 Play

In Austin, Texas, for meetings with my partners. We get together twice a year to discuss what’s working, what isn’t, and why for the couple hundred owner-operated clients we have between us.
We’re all paid on our clients’ growth. If they don’t make more money, we don’t make more money, so I look forward to [...]

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6 Basic Small Business Social Media Tips

02.12.2010 Social Media

In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media.
In part 1, we [...]

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Small Business Social Media Pt. 2: “Mission. Not Measurement Alone.”

02.11.2010 Social Media

My friend and partner (and best selling author) Bryan Eisenberg consults the Dells and the Universal Studios and the Volvo Internationals of the world. Recently, he delivered a keynote to a small business expo in Connecticut to talk about harnessing the power of social media.
Yesterday, in part 1, we discussed what triggers social media, Wal-Mart, [...]

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Godin: The Least I Could Do

02.09.2010 Work

Love this, but Seth Godin posted it over the weekend, so in case you missed it …
One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually what they spent most of my time at business school teaching me.
No sense putting [...]

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Ad Writing, Austin & Alchemy

02.08.2010 Work

So, how was it for you? Did you like the new e-trade baby? Did it make you want to log in to e-trade?
Want to go test drive a Hyundai this morning? Eat Doritos? Or did Pepsi have the right idea for the wisest use of their Super Bowl money?
I’m more curious still – in my [...]

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House Money, Four Little Words & The Night Everything Changed

02.01.2010 Family

Yesterday, as I planned my week ahead, I initially chose to write about strategic planning this morning. I owe you parts two through five of a simple way to make strategic planning doable. I was stressed about the week ahead – a monstrous to-do list as our practice and levels of responsibility continue to grow.
Then, [...]

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Scheduling, Previewing, and Practice

01.24.2010 School

Exciting things have been happening in our advising and writing and designing and delivering and problem-solving practice.
So, in previewing my weeks ahead, I made an unusual step. I hope you don’t think less of me.
I scheduled family time. Does that make me one of those over-committed type-A you-know-whats that’s so busy he doesn’t have time [...]

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7 Habits of Highly Defective Radio People

01.18.2010 Marketing

Wow. Friday was one of our biggest days here at the Blur. I guess lots of people are concerned about radio advertising … or the sales folks who peddle it.

First, of course there are exceptions to every rule, but the exceptions do not disprove the rule. Like I said and will say another million times, [...]

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Small Business: Make It Easy to Measure and Reward

01.15.2010 Curiosity

It’s not that hard. Was talking with a client about yesterday’s rebooted resolutions. The very first one is:
I will ask every employee for one suggestion on how we can make it easier for our customers and prospects to do business with us. I will reward those employees whose suggestions we use.
You want to really accelerate [...]

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