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Turns out Walter Isaacson didn’t write the definitive Book of Jobs. Ken Segall did. I’m reading his new book – Insanely Simple: The Obession That Drives Apple’s Success. The book deconstructs Apple’s success in a first-hand account from someone who was in the trenches of Apple’s marketing for years. It’s tremendous and fascinating. In it, [...]

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Shoot the pink elephant in the room. Sorry, pink elephant. Next week, I’m going to Portland to deliver a free public workshop sponsored by the Portland Area Radio Council. There’s no sales pitch. People have a hard time believing that, you know. We’re so accustomed to nothing being free-without-strings that a message – especially a [...]

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On Thursday, May 3rd, I’m going back to Portland to give another lecture as a guest of the Portland Area Radio Council. Our last one sold out in a couple weeks, and this time we’re going to be delivering about 95% different content than the first. Seating is limited to 100. There will be NO [...]

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“What kind of iPad should I get?” Being known as 3e geeeky, I get asked that question at least once a week. I know they want an easy answer. Something like, “Black 32gig wifi,” but I always start my advice by answering their question with a question of my own: “How do you plan to [...]

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  Let me give you a hypothetical choice: You can make a ton of money, but you can hurt and lose a friend in the process. The way I look at it, there are three possible options: You take the money, don’t tell your friend and hope your friend doesn’t ever find out. You take [...]

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Wanna do something scary? Ask each employee the following questions, BUT … don’t let them compare answers. You want each person to answer independently because you want to see where their answers converge and diverge with yours and with each other. What is it we’re trying to make happen? Is it what we should be trying [...]

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Yesterday, I tried to simplify the basic elements of growing a company or making any fundamental change in your life. Let’s build on it, okay? You’ve got your Big X, your treasure, the thing you’re trying to make happen, okay? Let’s say you want to do $1,000,000 in billing – that’s your Big X. (If, [...]

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Sometimes it’s as simple as asking someone: “What is it you’re trying to make happen?” ‘yada yada yada’ Beware the yada. Did they answer you clearly? After working with 400+ companies, I’m no longer surprised by how many lack a clear vision of what it is, specifically, they’re trying to do. You really can’t proceed [...]

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Whooooooooooooooooooooooosh. Wasn’t it, like, five minutes ago when we were planning all the big moves we were going to make in 2012? Tomorrow, the final month of first quarter begins. Dang. BUT! GOOD NEWS! You have today. You have this beautiful, blessed, quadruple-secret extra day to make the leap. If you aren’t planning to call [...]

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I wanted to share something with you that’s already made an incalculable difference in 2012, and I hope you’ll take the weekend to really think about it. Last last year, while reflecting over 2011 and planning 2012, I decided – in 2012 – my time would be worth $300 an hour. I don’t mean necessarily [...]