Think about your two or three biggest competitors… list them out 1, 2, and 3. Do it on paper - stuff gets more real when you put it down on paper. Now, answer this question for each competitor: In what way or ways does ___(competitor)___ fall short/underwhelm in serving its customers? Then, follow up with: […]
Shareworthy Success!
Our clients and friends, Chapman Heating & Cooling, had their monthly success breakfast meeting yesterday - where they share company highlights and progress toward company goals. It’s a great time to get together over a meal and take stock in what makes the company awesome. I’ve written about Chapman several times before - most notably […]
Dumb Opening Lines Revised
Ryan nailed it yesterday writing about the dumbest opening lines for radio ads in the history of the earth - wasting great opportunities to promote products and services with lazy, bad writing. The two lines he offered as exhibits A & B were: “Do you want to be in the market for new windows?” “You’ve […]
There Is No Spoon
This week, I envy my 3-year-old daughter. We’re in Orlando, Florida, and she doesn’t see the price tags or the pushiness or the fakery. She doesn’t know there are people inside those animal suits. She only sees magic. I envy her. For the rest of us, the wheels and pulleys and machinations of myth remind […]
A Shocking Discovery
In a couple weeks I’ll be in Asheville, North Carolina, to speak to a couple hundred garden centers about managing change and following The First Order of Business. I’m simultaneously preparing handouts and exercises for them while finishing the next book on the First Order. I’m stunned to realize I don’t have the necessary ninety […]
A New Policy Litmus Test

Here’s a general rule for new company policies: If your employees have to sheepishly and apologetically inform customers of it, it’s a stupid policy. Here are two examples from the holiday weekend… IVs There’s a landmark pizza place where I used to live. For as long as I can remember, Italian Village - or IVs […]
Refer a new client to us. We’ll pay you a month’s salary.
Refer a new client to our company. After their third month with us, they’ll pay you our fourth month’s fee. Refer another client, we’ll do it again. We’ve built a system that gets results. Our latest customer satisfaction score was 100%. Now, we’d like to grow responsibly by helping some select owner-operated companies to do […]

