I love the concept. I love the copy. I love everything about it. It made me want to check out the car. I just wish the Chrysler Eminem Detroit Love Story had been for Ford. Sorry. I also loved the VW ad. But I was bummed they showed the short version, and I think it’s [...]

“Don’t tell her your courteous, son. Open her door.” In other words, don’t tell her, son. Show her. Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing that once provided a dozen meaty, actionable tips for making your ads more memorable. It’s since grown to an [...]