11.13.2009
Yesterday, I showed you how eBay demonstrated the visceral difference between showing and telling in advertising. Today, I’d like you to take a look at my favorite example from the last 10 years. While Archos was intellectually bullet-pointing the features of their new-fangly mp3 players, another company took a decidedly different approach to marketing theirs. [...]
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11.12.2009
“Don’t tell her your courteous, son. Open her door.”
In other words, don’t tell her, son. Show her.
Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing that once provided a dozen meaty, actionable tips for making your ads more memorable. It’s since grown to an eighteen [...]
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