Posts tagged as:

Social Media

6 Basic Small Business Social Media Tips

02.12.2010 Social Media

In the conclusion to our three-part interview, my friend and partner (and best selling author) Bryan Eisenberg – who consults the Dells and the Universal Studios and the Volvo Internationals of the world on conversion and persuasion – offers up six basic small business tips to start harnessing the power of social media.
In part 1, we [...]

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Small Business Social Media Pt. 2: “Mission. Not Measurement Alone.”

02.11.2010 Social Media

My friend and partner (and best selling author) Bryan Eisenberg consults the Dells and the Universal Studios and the Volvo Internationals of the world. Recently, he delivered a keynote to a small business expo in Connecticut to talk about harnessing the power of social media.
Yesterday, in part 1, we discussed what triggers social media, Wal-Mart, [...]

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Small Business Social Media: “There Is No Wizard!”

02.10.2010 Social Media

Last week, I sat through a presentation on social media put on by a local community magazine – many towns have them – that feature articles about, coincidentally, sponsors and do “Best of” polls and have a few pages in the back of beautiful photos of beautiful people attending beautiful events.
The presentation left [...]

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Small Business New Year’s Resolution Reboot

01.14.2010 Home

We’re two weeks in, how are those New Year’s Resolutions coming? If you’re struggling, let me give you a few suggestions to reboot your resolutions and focus on more manageable-but-valuable promises to yourself and your business:

I will ask every employee for one suggestion on how we can make it easier for our customers and [...]

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A Local Business Wake-Up Call

01.06.2010 Social Media

Do you like the idea of supporting local businesses?
Is that like asking a politician if he’s for more jobs and against crime?
But … and it’s an awfully big but … your locally-owned business has got to meet me MORE than halfway. Sorry if that seems unfair. Heck, it is unfair.
Get over it.
One local restaurant urges [...]

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Speaking of …

12.29.2009 Family

Miscellaneous recent thoughts and conversations involving a happy-but-road-weary holiday traveler:
Gifts v. Presents: There’s a difference. But sometimes the separate circles intersect. I’m not sure the specifics, but in the intersection of the two, you find grace.
Speaking of grace, babies make grandparents downright daffy. Maybe a baby’s abundant gas contains some sort of special pheramone that [...]

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What Matters Now? More Than 70 Leaders Contribute …

12.14.2009 Home

Here he goes again. To help promote the January release of his new book, Seth Godin arranged for more than seventy of today’s big thinkers to contribute to a free e-book on what matters now.
It’s thought-provoking. It’s free. It’s traveling the web at high speeds.
Download it here.
Well done, Seth. Promotional mission: accomplished. Here are [...]

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Customers: Relational, Transactional, Social

11.24.2009 Marketing

As we peer out over the edge of the holiday season, in addition to readying ourselves for turkey and football and games, we’re thinking an awful lot about how our business, clients and customers will fare financially.
We’re also thinking about social media, or more correctly, practical applications of social media. Here in my midwestern college [...]

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How to Stop Facebook from using your photos in ads

11.23.2009 Nerdery

Starting today Facebook will use your photos in ads that will appear on the profile page of your contacts.
If you want to prevent this from happening, do the following: Settings => Privacy Settings=> News Feed and Wall => Facebook Ads => Choose “No one” and save changes.
Here’s a quick video tutorial.

Thanks to Bryan Eisenberg for [...]

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Word of Mouth: “Clear is the new clever.”

11.23.2009 Media

John Moore over at Brand Autopsy put together a compliation of attendees’ tweets and some images from the Word of Mouth Marketing Association’s (WOMMA) recent Creating Talkable Brands Conference. He was kind enough to throw it up on slideshare. It’s worth a few minutes on a Monday morning.
The title of this post comes from the [...]

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