Years ago, before I had some success helping my clients write ‘those weird kinds of’ recruitment ads, Roy H. Williams confirmed what I intuitively suspected: the best ads aren’t about the position but about the person you hope to hire. Write your ads about your ideal person. To be specific, you’ll need to ask yourself [...]
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Mar 2011
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Feb 2011
Starting March 14, I’m teaching a course that will help you speak more powerfully, connect more authentically and write more persuasively. At least that’s what the course description says. It’s chock-full of impressive adverbs. Plus, you can attend wearing only your underthingies. The fine folks at Wizard Academy have finally shown a demonstrable lapse in [...]
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Feb 2011
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Feb 2011
Heading out to Sioux Falls, South Dakota, this morning to kick off Behind a Wizard’s Curtain: The 2011 Radio Advertising Workshop. It’s, umm, kinda chilly there. I’ve got fleece packed and flannel packed and some polar bear food, and I’m ready to go. In truth, they’ve been great, and I’m excited. They’ve done all the [...]
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Jan 2011
Are you stocked up with the milk, bread, and eggs of marketing and advertising? As boy scouts and elves know, being prepared makes life much simpler, and in business, it provides you an opportunity to take advantage of immediate reaction to get the jump on your competition. My region’s imminent Winter Storm Warning Snowpocalypse offers [...]
The world may have changed by the time you read this. As I write, it’s 8:03PM central time. It’s approximately 3:00AM in Cairo, Egypt, where reformers will take to the streets after morning prayers (approximately 3:00AM central time) to protest what they insist is a corrupt, despotic government. Just another day, right? Except the world’s [...]
In early February, I’m debuting a new workshop for radio station sales, management and creative/production teams. It can be as short as a half-day or run two full days and include a public seminar. Since Wizards of Ads are paid on our clients’ growth (we do not take a percentage of the ad buy), we [...]
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Jan 2011
(Bragging Father’s Note: It’s worth pointing out that our son was non-verbal just a couple years ago. We never cease to be awed by his progress, his mind and the patient guidance he receives from his teachers, therapists and classmates.) The morning after I’d gotten back from speaking to a group of not-for-profit organizations, Will [...]
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