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Regardless of the stage your product/service/business is in, consider its better reality if you want to be successful. I was reminded of the late HBS professor Theodore Levitt’s principle of marketing myopia again yesterday when reading Dave Caolo’s excellent blog, 52 Tiger. Speaking of the iPad in his post iPhone gloating, Dave wrote: It was [...]

I’m not sure which one you should get. I am sure which one my sister should get, and it might quickly help you, too. Last night, I had a meeting with my new friends in The Gang of Nerds. They gave away an iPad, and it was a subject of desire and topic of discussion [...]