A Daily Moment of Clarity for Your Business & Your Busyness
Regardless of the stage your product/service/business is in, consider its better reality if you want to be successful. I was reminded of the late HBS professor Theodore Levitt’s principle of marketing myopia again yesterday when reading Dave Caolo’s excellent blog, 52 Tiger. Speaking of the iPad in his post iPhone gloating, Dave wrote: It was [...]
Andy Ihnatko of the Chicago Sun Times: “Apple’s different. If The Coca-Cola Company were run like Apple, they’d have just one brand of zero-calorie cola, not three. Apple sees its product line as a cast of characters, through which they tell a single story. If two products seem to do the same job, then one [...]
I'm kinda tall. I talk with my hands a lot. I make up words sometimes.
I'm a husband, dad, and I'm the head custodian for The Imagination Advisory Group. All three are pretty good gigs.
I regularly speak to conferences, colleges, and companies about what makes people do the things they do.
In 2005, my worldview shifted when our son was diagnosed with autism. Since then, our family has learned to separate the truly important from the merely urgent.
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