“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can’t [...]
25
Aug 2011
20
May 2011

Regardless of the stage your product/service/business is in, consider its better reality if you want to be successful. I was reminded of the late HBS professor Theodore Levitt’s principle of marketing myopia again yesterday when reading Dave Caolo’s excellent blog, 52 Tiger. Speaking of the iPad in his post iPhone gloating, Dave wrote: It was [...]
09
Apr 2010
Yesterday, Steve Jobs was back on stage announcing improvements to Apple’s iPhone/iPod/iPad operating system. You can read about it all over the internet. I just wanted to quickly point out the cool number 4 slide he used at the start of his presentation. So many people would choose something more bland, more predictable. Put some [...]


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