This is a reminder to me: Do not apologize for making a career out of advertising and marketing. If you take something away from it, too, then cool by me. Salesperson #1′s Tale Salesperson #1 sent me four emails over two days urging me to buy something for one of my clients. Here’s the last [...]

The most common sales rep frustrations I hear from clients and all small business owners across North America: Sales reps don’t listen. Sometimes they act like they listen, but I’m pretty sure they’re just nodding and waiting for me to finish so they can start talking again. Want to learn to actively listen? It requires [...]