From the category archives:

Meatloaf

Furniture directory of UK wholesale distributors

04.24.2006 Meatloaf

Scattered Thoughts from a Scattered Mind at 0401 CST as I get ready for a roadtrip to do a Free Public Seminar and some private training for my first boss.

Google’s done it again … they just make stuff that works more intuitively.

*  I feel like I"m cheating on radio … I can’t wait for the 9-hour drive … I’ve got the iPod all programmed and ready to go.

*  On the playlist:  Wilco, Patty Griffin, Willie, some of Roy’s private Wizard training, Dennis Miller

*  :30s take longer to write well than :60s

Woof.

*  Before I leave today, I’m going back to school … the first in a series of steps to become certified as something that heretofore made me want to wretch … a sales trainer.  Once in a while, you get shown the light … 12-weeks of telecoursing … I’ll keep you posted.

*  Interesting article in the new Fast Company about the agency, CP+B, that created subserviant chicken for Burger King.  They create advertising based on sound strategy.  What a concept.

*  Maybe I’m getting older, but it used to be fun to spend a client’s money … now it’s more fun to figure out ways to save them money.

*  Evidently, Gene Wilder’s written his memiors.  I’ve always liked him from film but even more so when I read his afterward in his late wife’s book.  Newsweek says his book’s great.

Phil’s got a new one coming out, too.

*  UHD (Universal Hi Def) will be showing the first two rounds of The Masters in Hi-Def … notable because in smaller markets it’s still hard to get most available channels.  To my knowledge, most local cable companies with HD packages, as well as Direct and Dish, carry UHD.  Will be calling in sick those afternoons.

*  Speaking of Hi-Def, have you been to The Zone if you live in mid-Mo?  Heard someone on The Big Show the other night say it reminded them of a cool bar in Vegas.  I’d have to agree.  Look for them to have PS2 and Xbox tourneys on their giant screen in the near future … in Dolby Digital … sick.  For transparency’s sake, they’re my client.

*  We’ve signed eight or so new clients since the first of the year.  It’s an exciting time.

*  Hope it is for you, too.

*  My wife and I are travelling separately today, then meeting up on Friday.  I just saw her typed list of things to pack … it’s a meticulous outline worthy of defense in front of most disseratation committees.  I don’t even know what I’m wearing, but did I, umm, mention I have my iPod already programmed?

0418 CST … Drive safely.

1 comment Read the full article →

Today’s Chewing Gum for the Brain

06.28.2005 Meatloaf

"I’ve found that the main benefit of living on the edge is that there’ s much more room out here."

- Dave Young

0 comments Read the full article →

Abe, Honest …

06.12.2005 Meatloaf

Ebaylogotm_1

Righteous … though it looks more like Hal Linden to me …

Abetoasty

0 comments Read the full article →

Sound Thinking Lite: Why is it …

06.11.2005 Meatloaf

A quick, lite question on a Saturday morning that’s been puzzling and troubling me:

Why is it when I tell one of my movie snob friends that I didn’t like a particular movie they like, they feel the need to explain it to me?

"Actually, I didn’t like Sideways all that much …"

"Oh, you must have missed the point of the symbolism of the …"

Umm, no.  Thanks.  I got it.  I just didn’t like it as much as you did.

Is it just me?

Fittingly, wine snobs are the same way …

Happy Weekend … Enjoy Your Merlot.

0 comments Read the full article →

Other Plans

06.08.2005 Meatloaf

"Was it twenty years ago or yesterday?  What happens to time in our minds?"  - Richard Bach

How  you been these past five weeks?

I’ve seen an icky computer crash, a dear family member lose a friend, a dear friend lose a family member, another dear friend get all gooped up over a chick, some more friends write a best-seller, yet another friend help erase time and distance with one long email each, and many, many long days.1242455_img

At the end of each, my wife and my how-in-Heaven’s-name-is-he-almost-eight-months-old child were waiting.

I’ve watched several new clients come and one go.

I’ve read several surprising emails asking me to start writing.

I fell in love with Burlington, Vermont, in 22 hours.

And at the end of each day, my wife and beautiful boy were waiting.

I’ve spent the weekends working with my hands instead of my mind.

I’m moving to a new home with both an American flag and hammock in the yard.

I bought The Once and Future King by T.H. White.

And, still, patiently waiting at the end of each day, were Deidre and Big Willie.Will_in_tub

There’ve been exciting plans for new books and clients and projects outside comfort zones.

I’ve taken counsel from a 23-year-old prodigy who’s evolved at lightning speed from assistant to Partner.

And there’s been talk … oooooh, a lot of talk.

I’m certain it was either John Lennon or Grover Cleveland Alexander who wrote that "life is what happens while you’re busy making other plans."

Hope life’s happened decently for you these past five weeks.

It’s nice to be with you again - if only for a few moments today.

5 comments Read the full article →

Speaking of Choices …

04.20.2005 Meatloaf

I’m feeling goodly today.  I read something in an old Radio Ink that Roy wrote about writers.  He quotes screenwriter David Freeman:

Lifegoal

My son, Will, turns six months old today.  Pay heed, boy.

0 comments Read the full article →

Passion Plays

03.28.2005 Meatloaf

Image2323681305What are we looking for in new clients?  Several things, but as we listen to you talk about your business, your hopes, your dreams, one common denominator among new clients is most certainly passion.

How do you measure passion?  How do you quantify it?  Is there some sort of Mendoza line that makes us say ‘yes’ or ‘no?’

Well, it requires a subjective judgment.  As Justice Potter Stewart said in 1964, "I know it when I see it."

I saw it Saturday night:

I saw it after wending through unknown country, home … to the Gifford, Illinois, farm that raised me behind-the-barn practicing those same shots they made in the waning moments Saturday night.  Back in my imagination-day, I hit those shots to beat always-hated Indiana, though.

Even before, I saw it in our preparations for the trip - as we chose mulitple orange and blue outfits for the boy.
1282845_img
I heard it in a conversation between an older and baby brother:  an older brother who hadn’t seen his nephew since Christmas sheepishly asking if it would be alright to risk not seeing the kid since a miracle ticket just became available for the game.

The baby brother took deep offense … at the notion that his big brother would even consider not going.

It was his duty to represent our family … our delegate to the caucus of a growing Illini nation.

I saw it in the hours before the game as my mother and father - fans for half the team’s 100-year existence - tried to downplay their anticipation and rationalize a potential dishearting outcome.

I heard it in the silence after my wife - not yet anointed into the church of Orange - cracked a joke with Illinois down fifteen.  She saw the collective disapproval in my wordless shaking head.

Then - something happened.  The first act lasted 4 minutes, 3 seconds, and the second act another 5.

Each will last a lifetime.

1282870_imgHer baptismal ritual including Witnessing:  a nearly 70-year-old man (and a dead ringer for her husband) rocking back and forth on his hands and knees like an infant prepping to crawl on the floor, a nearly 70-year-old woman leaving the room (wearing her walkman headphones listening to the local radio broadcast because Enberg and Bilas weren’t her boys) and silently staring out the window, her husband earnestly asking if we shouldn’t wake the boy to be a part of this (and her husband also not completely certain we wouldn’t lose the old man to another coronary incident.)

The final buzzer sounds.  There are hugs all around.  There are victory laps.  There are phone calls to flu-ridden relatives half a country away.  There are more phone calls to old friends.  There’s the staying up half the night watching every bit of local, regional, and national news to catch one more glimpse …

There was also much shouting at ESPNews when they pulled away from Bruce’s press conference to talk to that loud fart of a man, Vitale.

Much has been storybookedly written of the lead actors in this Passion Play:  Bruce, Deron, Dee, Luther, Jack (can you say enough about Ingram’s performance?) …

But the third act of this performance took place in homes and in bars and in a stadium where the audience not only gave a timeless standing ovation, but then refused to leave.

The third act lives on forever … for those men gave not only their hearts Saturday night … they gave their tribe not just a win … but a shining moment to share forever between fathers and mothers and brothers and wives and sons and sons of sons.

The great members of the Illini tribe will forever remember where they were Saturday night, and perhaps more importantly, who was with them when that moment happened.

It was replayed in those same homes on Easter Sunday as folks gathered to celebrate the other Great Comeback in human history. 

And it will be replayed and retold for the next hundred years - handed down through the generations until it becomes the stuff of legend.

With all due respect to Robert Earl Keen, Jr., this third act goes on forever, and the party never ends …

So, anyway.  Passion’s something like that.  Wish you could have been there with us, too, cause my mom’s such a good cook.  Any questions? 

1 comment Read the full article →

Scattered Thoughts and Rabbit Holes …

03.24.2005 Meatloaf

*  I don’t like sales trainers … namely because I don’t like tricks and lies and fakery … though most often I admire their nice hair and expensive shoes … however, it’s the hope of being able to teach the right way to do it that’s put me in a 12-week course that puts me on the proper path.  We’re two weeks in … I’m excited.

*  More and more I’m convinced that people don’t buy what you sell … they buy who you are.  Have you met you?

*  I’ve been writing more :30 scripts lately … I’ll say it again:  it takes more time to write a :30 than a :60 … a good one anyway, but if you’re going to do it, you might as well do it right.

*  If you’re a business owner, does your marketing professional get clarity up front on how you’ll measure success?  More importantly, do you agree up front to when you’ll measure success?  Due to factors like competition and product purchase cycle, solid advertising strategies may take months to start working.  Do you have the patience of a farmer to wait for harvest?  Has your marketing professional promised you a bag of magic beans?  The waiting’s hard - for both parties - but the rewards are much sweeter at harvesttime.  I know.

*  If your thoughts veer toward The Last Supper this week, why not nourish your soul?

0 comments Read the full article →

“What’s a Blog?”

03.22.2005 Meatloaf

There’s an evolution taking place … did you read about it?  Where did you read about it?  Our world slowly turns upside down every forty years, and that turn is most certainly always led by the youth.

Do you understand their motivations?  Their values?  How they get their information?

Do you understand interconnectivity?  Will it affect how your business communicates with the public in the years to come?  Oh, yes.  Though, you may read this and think you may pretend the changes taking place are too small to notice, and that you’ll just continue doing things the way you always have. 

Let me know how that works out for you.  From the Center for Media Research:

Age Gap in Blog Reading Changes News Consumption Pattern

According to a new CNN/USA Today/Gallup poll, relatively few Americans are
familiar with the phenomenon of blogging, in which individuals post running
narratives of their thoughts and observations on whatever interests them. 

Although 75% of the U.S. public uses the Internet, only one in four Americans
are either very familiar or somewhat familiar with blogs (the shortened form of
the original "Web logs"). More than half, 56%, have no knowledge of them.

Familiarity With Blogs (% of respondents, Feb 25-27 2005

 

Very familiar

Somewhat 

Not too

Not at all

All US Adults

7%

19

18

56

Internet Users

9%

23

21

47

Source: CNN/USA Today/Gallup poll

While blogging is wielding some influence in media and political circles,
traditional news outlets are still the dominant sources of information for the
American public

According to a December 2004 Gallup Poll, the percentage of Americans getting
their news on a daily basis from the mainstream media is 51% for local
television news, 44% for local newspapers, 39% for cable news networks, 36% for
the nightly broadcast network news, and 21% for radio talk shows. By contrast,
only 3% of Americans say they read Internet blogs every day, and just 2% read
politics-focused blogs daily.

Blog readers are younger than the population at large. Although 17% of the
public is aged 18 to 29, a quarter of all blog readers (those who read even
occasionally) are in this age bracket. At the older extreme, 17% of Americans
are 65 and older, but only 6% of blog readers are this old.

Age Distribution of American Blog Readers (% of respondents)

 

Read blogs*

TotalNational Adults

Age 18 to 29

25%

17

Age 30 to 49

47

41

Age 50 to 64

22

25

Age 65+

6

17

Source: CNN/USA Today/Gallup poll

*Blog readership is defined as reading blogs every day, a few times a week, a
few times a month, or less often than that.

This age skew reflects both the younger demographic of the Internet-connected
universe as well as a greater likelihood of young people on the Internet,
compared with older Internet users, to gravitate toward blogs.

 

Percentage of Americans who use the Internet

Percentage of Internet users who read blogs

Age 18 to 29

91%

44

Age 30 to 49

88

37

Age 50 to 64

75

34

Age 65+

33

28

Source: CNN/USA Today/Gallup poll

The age gap in blog reading is particularly noteworthy because it is a
complete reversal of the typical age pattern gap for news consumption. Gallup
finds Americans’ use of all traditional news media to be positively correlated
with age. (For instance, only 32% of 18- to 29-year-olds read a local paper
every day, versus 61% of those 65 and older.)

Gallup finds no gender differences in blog readership, or according to party
affiliation. There are slight differences by political outlook, as about a
quarter of liberals (24%) say they read blogs at least monthly, compared with
15% of conservatives and 12% of moderates.

You can find out more here.

0 comments Read the full article →

Massive Virtual Love to Thomas

02.12.2005 Meatloaf

Not_thomasPartner and Friend, Thomas, sent the rest of us a great email on Thursday, and I was going to blog about it, but Michele already did it well, so I’m simply stealing it from her with massive love so I can play with my chunk of a baby this Saturday morning.  (Thanks Thomas and Michele … see you in a week):

I travel to Austin on a regular basis for Wizard of Ads business.
It might be for client meetings, partner think tanks, or the Wizard
Academy.  More often than not, one of the participants is partner Thomas Tucker - webmaster for the Wizard of Ads sites and owner of Hover Studios
web design firm.  He can usually be found at the back of the room,
quietly (and deceptively) absorbing all that is going on.  Just when
you’ve forgotten he’s back there, he’ll pop up with a comment or
solution to a problem that leaves you smiling and shaking your head in wonder.

Thomas announced today that he’s taking the Wizard of Ads philosophy — give away your expertise and it will reward you tenfold — and applying it to Hover Studios.  If you’re interested in getting a free website, check this out.

As Thomas puts it:

Desperately need a new start to your online presence but can’t foot the bill? That’s ok with us!

Starting in 2005, Hover Studios will be giving away a free standard website development, built off of our one-of-a-kind Control Panel technology,
to a random Newsletter recipient, every other moth.That’s six chances
to win per year! January’s winner has been chosen! Are you registered
for the March giveaway?

Sign up, read some great advice, and get
a free site worth more than $7.000.00. What all does this site include?
Check out our winner for January, Mr. Matt Jones at 
TwinMountainAutoSpa.com!
Matthew wanted a design that looked similar to our Hover Studios site,
and we were happy to oblige. Congratulations on your new site, Matthew!

Thomas knows that planting the seeds of wisdom and knowledge
for others is the first step toward building relationships with
customers.  He considers it an honor each time someone asks his advice
and he genuinely wants to help those who are just getting started.
After all… once those people grow a little, have money to spend, and
need more expertise, who are they gonna call?

Thomas says, "Massive
respect will come with time, and then will come massive money.  For
now, let us be teachers of men and good friends to each other."

I say, Isn’t this the guy you want building your website?

0 comments Read the full article →