From the category archives:

Social Media

Customers: Relational, Transactional, Social

11.24.2009 Marketing

As we peer out over the edge of the holiday season, in addition to readying ourselves for turkey and football and games, we’re thinking an awful lot about how our business, clients and customers will fare financially.
We’re also thinking about social media, or more correctly, practical applications of social media. Here in my midwestern college [...]

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How to Stop Facebook from using your photos in ads

11.23.2009 Nerdery

Starting today Facebook will use your photos in ads that will appear on the profile page of your contacts.
If you want to prevent this from happening, do the following: Settings => Privacy Settings=> News Feed and Wall => Facebook Ads => Choose “No one” and save changes.
Here’s a quick video tutorial.

Thanks to Bryan Eisenberg for [...]

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Word of Mouth: “Clear is the new clever.”

11.23.2009 Authenticity

John Moore over at Brand Autopsy put together a compliation of attendees’ tweets and some images from the Word of Mouth Marketing Association’s (WOMMA) recent Creating Talkable Brands Conference. He was kind enough to throw it up on slideshare. It’s worth a few minutes on a Monday morning.
The title of this post comes from the [...]

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Social Media: Best/Worst Practices

11.06.2009 Authenticity

TopRank’s marketing blog published a fundamental foundation to grow your social media platform responsibly. If you’re struggling to grasp what it’s all about, know first you’re not alone by any stretch, but know, too, that you can use this stuff to help you for a lot less money than the cost of a big honkin’ [...]

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